Stephen Colbert to Bing, you got “hiybbprqag!”

“For the first time ever, someone’s search history has been busted for something other than porn.” – Stephen Colbert

Earlier this week, Danny Sullivan from Search Engine Land, reported that Google has proof of Bing copying their search results. Bing fervently denied this accusation and instead accused Google of click fraud involving “honeypot” search results.

Well apparently, the SEO community were not the only folks who had an opinion on the matter. Comedian Stephen Colbert, despite being sponsored by Bing, poked fun at the search giant.

He briefly described Google’s sting operation and how they made nonexistent words like “hiybbprqag” to turn up in search results, only for the same results to show up on Bing a month later.

Colbert goes on to say, “Evidently, ‘hiybbprqag’ is a word meaning, you got served.”

The video is pretty hilarious, so be sure to check it out.

Also, what do you think about Google calling out Bing? Or Bing’s defense regarding Google’s accusation of copying their search results? Let us know in the comments.