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You are here: Home / Google / Google Updates AdWords Keyword Research Tool and Introduces New Features

Google Updates AdWords Keyword Research Tool and Introduces New Features

October 13, 2011 by Jennie Lane

By far the best free keyword research tool around is Google AdWords Keyword Research Tool. If you haven’t noticed already the interface may look a little different. Google has been busy rolling out changes for not only Google Analytics, but now the Google AdWords Keyword Tool.

Here’s a brief overview of some of the changes you’ll notice:

First, Google says one of the new benefits is the ability to see search data from the original Keyword Tool and the Search-based Keyword Tool.
What you’ll notice immediately  is the new keyword box. It now allows for a keyword search to be performed with a combination of keywords, a URL and  a category.

New Google Keyword Tool Changes

You can also compare your keywords by match type using one or more match types at the same time. For example, I can get both sets of search data for a broad search term and an exact search term at the same time just by checking both boxes under the match types.

Google Keyword Tool Match Types

The change that I’m most excited is the new “starring” capability. This allows you to star keyword ideas, which then saves them while you search for new ideas. Gone are the days of having to download your selected keywords between searches!

Google Keyword Tool Starring Option

In addition, you can now download starred keywords only, all results, all keywords for certain queries or keyword ideas in bulk.

Google Keyword Tool Download Options

Finally,you have the ability to search within terms using the “more like these” option. So you star or select your keyword phrases that you like the best and search within those phrases to find even more related keyword ideas.

Google Keyword Tool More Like These Option

For SEOs these changes will definitely help when conducting keyword research for clients.  We’re excited to see future updates to Google’s keyword research tool!

If you like free SEM tools like the Google Keyword Research Tool, definitely check out Schipul’s SEM tools.

Filed Under: Google, Google AdWords, SEO Tools Tagged With: free keyword research tool, Free Keyword Tool, Free SEO Tools, Google Keyword Tool, Google Keyword Tool Changes, Google Keyword Tool Features, keyword research tool

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