I will go ahead and say that WP SEO by Yoast is the holy grail of all WordPress SEO plugins. At Schipul, we install this on all WordPress sites. The Yoast plugin makes it super simple to add meta descriptions, title tags and meta keywords to your page or post. One of my favorite features is the “snippet preview” which shows you exactly how your page will appear in the SERPs. There are lots of other features Yoast offers including permalink clean up, RSS enhancements, robots.txt, XML sitemaps and more.
Google seems to give more clout to websites that offer mobile versions of their site and I can see this becoming even more important as responsive web design takes over. Mobile users prefer a mobile version of a site so why not give that to them? You can easily make your website mobile ready with the WP Mobile Detector. This plugin will automatically detect the type of device being used to browse the site. It even gives you a variety of compatible mobile themes to choose from.
There are many factors that people consider when deciding the success of an SEO campaign. Most of the time it seems that people are mostly concerned with their site’s search engine ranking, which makes sense because many people would rather change their search query to be more specific than click over to page 2 or 3. The SEO Rank Reporter plugin has made it easy for you to keep up with your ranking in the SERPs. Simply type in the keywords you want to track and the URL and voilà! A couple of neat features I must mention — you can customize your date range, track visits and easily export your results into a .CSV.
Internal linking is great for SEO and helps reduce bounce rate. I strongly advise linking to other blog posts or pages using relevant anchor text. However, this can be a tedious and time consuming task because you have to hunt down the page that is associated with the phrase you are trying to interlink to. SEO Smart Links has decided to make our lives easier by automatically linking keywords and phrases in a post to other corresponding pages, posts, tags or categories. You can even assign nofollow attributes and open links in a new window.
This plugin truly is a must-have. Redirection allows for 404 error monitoring as well as simple 301 redirect setup and management. It is especially useful when migrating from an old page to a new page. Hooray for no more lost traffic!