The SEM Blog

Search Engine Marketing for Online Lead Generation and Conversion - by White Hat Ops

Google Introduces Google Analytics Premium

by

Last Friday, Google announced the release of the Google Analytics Premium. Users now have the option to go premium for an annual flat rate fee, which still has not been disclosed. What’s included in this premium account? The premium package includes a number of exciting upgrades and new features including more insights and around the […]

Google Reorganizes Internal vs. External Backlinks

by

Google recently announced a change to how links are categorized in your Webmaster Tools. You may be familiar with how link data is categorized into two categories: links coming from other sites (external links) and links from within your site (internal links). Google says, “the update aims to better categorize these links in a way that more closely aligns with your idea of which links are actually from your site vs. from other sites.”

Meet the Stars of Search Marketing

by

SEO.com recently came out with a stellar infographic featuring the Stars of Search Marketing. You may or may not yet be familiar with these names but in the world of Search Engine Optimization, you should definitely know their work. This fun infographic also showcases the future of search according to these SEO experts.

Google Introduces Faster, New Way to Submit URLs Using “Fetch as Googlebot”

by

Google’s Webmaster Tools now features a new option to submit your new and recently updated URLs for indexing by Google. In order to submit a URL, first you have to fetch the URL as Googlebot. Once the URL has been fetched and deemed successful, Google will give you the option to submit that URL to their index. After submitting, your URL will be crawled by the Googlebot, usually within a 24 hour time frame. Once the URL has been crawled, it will be considered for inclusion in the Google index.

Intermediate Google Analytics & Upcoming Webinars

by

Last month, our rock star Search Engine Marketing Manager, Caitlin Kaluza, gave a webinar on Intermediate Google Analytics. In case you missed it, we are recapping all the great information in today’s blog post. As an added SEM brain candy bonus, we’ve got all the slides from the webinar below.

SchipulCon 2011: Coming Soon! Don’t Miss Out on the Early Bird Discount

by

SchipulCon 2011 is well on its way, taking place October 6th – 7th at the Norris Conference Centers at City Centre. This is one tech conference you do not want to miss. Grab your tickets by July 31st for a special $100 early bird discount.

This year’s conference is centered around three main focus areas: create, profit, reach. Our list of presenters continues to grow with inspiring speakers and content. SchipulCon 2011 will also feature fascinating and helpful search engine marketing content from experts in the field. Stay tuned for specific details on SEO speakers and presenter content coming soon.

Google Announces Places Changes

by

Google announced Thursday that Google Places pages have undergone a few very important changes. You’ll notice that third party reviews are now gone from Places pages. These changes come as a result of other consumer ratings websites like Yelp, Citysearch, and TripAdvisor claiming that Google was using their content without permission.

Places pages will still link to these third party sites for a more well rounded search experience but only after showing Google user reviews. Google will no longer integrate the actual reviews from any other consumer rating websites into the page or the Place rating system.