Google has recently rolled out some changes to their search results pages. If you are an avid Google News user most of these changes wont seem that new but to others its a whole new ball game. Below is a screen shot of a search for the term Schipul. Much like the Google News search […]
Social Media Monitoring Tools – See What Others Are Saying About You
Let’s face it, we are in a renaissance period for the internet. Things are going great, more and more people are hoping on board and more and more businesses are realizing the value of having an online presence. Frankly this reminds me of the period shortly before the dotcom bust where everyone threw logic out […]
Forrester Predicts Interactive Ad Spending Increasing to Nearly $55 Billion
Forrester recently released their ‘US Interactive marketing Forecast, 2009 to 2014’ and it has some very interesting numbers. Most notably is that Interactive Marketing will represent 21% of all marketing spend in 2014 up from 12% in 2009. This will represent nearly $55 Billion in market spend. They also predict that traditional media will take […]
Twitter – Why Automatic Twitter Accounts Fail
If you are on Twitter I’m sure you’ve encountered that surreal moment when a company/organization/individual starts following you after you tweet about them. Sometimes it is great and sometimes it is creepy and then sometimes it is downright funny. Case in point: Yesterday, in my personal Twitter account I tweeted about Hockey being ‘the sport […]
Analytics for Twitter – Twitalyzer Review
There is hardly an hour much less a day that goes by without a mention of Twitter and it’s growing influence. Eric T. Petersen has watched the growth of Twitter and built a new set of terms to measure users against benchmarks. Twitter analytics is fairly new, so it makes sense new ways to define […]
Google AdSense Ad (Self)Serving – Now You Are in Control
If you aren’t too familiar with Google AdSense let me first explain what that is then we’ll get into how you are now in control – somewhat. Google AdSense Explained Google AdSense is a partnership between Google and website/blog owners that allows site owner/admin’s to place Google’s pay-per-click(PPC) ads alongside their site’s content. Site owners […]
Paid Blogging – The Dirty Little Internet Secret
If you are a blogger or you are thinking about getting into blogging to increase your revenue from your site please take heed over recent blog posts concerning paying someone to blog for you or your company A recent report from Forrester, as reported by Adage, states that marketers should pay bloggers to write about […]
Have You Photosynthed Yourself? Pushing the Social Media Boundaries
Back in August Microsoft released their Photosynth app out into the wild. Since then they have had the following photosynths created; Auto Parts Store, Idaho Capital Renovation, Great Pyramids of Giza, Obama’s inauguration, and now Schipul is getting into the mix! First, lets explain what Photosynth is. From the Photosynth site ‘Photosynth examines images for […]
State of the Search Engines Winter 2009
A lot has happened in the strange and wonderful world of Search Engines over the past year so lets recap: January 31 2008 – Microsoft offers up it’s services to run Yahoo! in an unsolicited take over bid. Yahoo! thinks it over. March 17 2008 – Google’s CEO Eric Schmidt says the deal is bad […]
Search Marketing – These Things Take Time
Today marks a momentous day in American and world history, Barack Obama is now the president of the United States. Lots of questions will be asked of this new president and he will be held accountable like none other. One question I have is how quick is the ‘Failure’ Google Bomb going to take to […]