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You are here: Home / Archives for Jennie Lane

UX Best Practices for Solid SEO

October 12, 2012 by Jennie Lane

UX Best Practices for Solid SEO

Last week, Wednesday Oct. 3rd to be exact, myself and a few other Schipulites attended the Interactive Strategies Psych Conference (IS 12). Every session centered on human behavior, decision making and how to market products and campaigns in a way that has your end user in mind. I feel like one session in particular stood […]

Filed Under: Uncategorized Tagged With: conference, HiMA, PPC, sem, seo, user experience, UX

Top 5 WordPress SEO Plugins You Should Be Using

June 22, 2012 by Jennie Lane

Top 5 WordPress SEO Plugins You Should Be Using

WP SEO by Yoast I will go ahead and say that WP SEO by Yoast is the holy grail of all WordPress SEO plugins. At Schipul, we install this on all WordPress sites. The Yoast plugin makes it super simple to add meta descriptions, title tags and meta keywords to your page or post. One […]

Filed Under: SEO Tools, WordPress Tagged With: Redirection, Responsive Web Design, SEO Plugins, SEO Rank Reporter, SEO Smart Links, WordPress, WP Mobile Detector, Yoast

Schedule Your Reporting in the New Google Analytics

May 17, 2012 by Jennie Lane

Schedule Your Reporting in the New Google Analytics

They say change is a good thing, but it isn’t always easy. SEOs everywhere are experiencing the big change taking place with Google phasing out the old version of Google Analytics. It seems like Google is itching for the “old version” of Analytics to go away. The only way to even get to the old […]

Filed Under: Google, Google Analytics, Latest News & Algorithm Updates Tagged With: Google, Google Analytics, New Google Analytics, reporting, Web Analytics

HOWTO: Handle Negative Online Business Reviews Like a Pro

April 18, 2012 by Jennie Lane

HOWTO: Handle Negative Online Business Reviews Like a Pro

Let’s face it, online reviews can make you or break you. People rely more than ever on online review sites before making purchases or doing business with a company. If you’re not already monitoring reviews of your company then it’s time to start. Claim Any Listings Floating Around the Web The first thing you should […]

Filed Under: How Tos and FAQs, Marketing

Ryan Gosling <3's SEO

March 9, 2012 by Jennie Lane

Ryan Gosling <3's SEO

Sometimes in my free time I Google Ryan Gosling pics, yep I lead a pretty busy life. Well lately I’ve been seeing these, Ryan Gosling “Hey girl” memes. What’s even better is that some of them are SEO oriented which especially appeals to my nerdy self. In fact, there is an entire Tumblr dedicated to […]

Filed Under: SEO Fun, Social Media Tagged With: ryan gosling, ryan gosling hey girl, sem humor, seo humor, seo jokes

Google Updates AdWords Keyword Research Tool and Introduces New Features

October 13, 2011 by Jennie Lane

Google Updates AdWords Keyword Research Tool and Introduces New Features

By far the best free keyword research tool around is Google AdWords Keyword Research Tool. If you haven’t noticed already the interface may look a little different. Google has been busy rolling out changes for not only Google Analytics, but now the Google AdWords Keyword Tool. Here’s a brief overview of some of the changes […]

Filed Under: Google, Google AdWords, SEO Tools Tagged With: free keyword research tool, Free Keyword Tool, Free SEO Tools, Google Keyword Tool, Google Keyword Tool Changes, Google Keyword Tool Features, keyword research tool

SchipulCon 2011 – The Web Marketing Conference

October 5, 2011 by Jennie Lane

SchipulCon 2011 – The Web Marketing Conference

SchipulCon is October 6th and 7th and if you haven’t registered yet time is seriously ticking. Don’t miss out on everything geeky and awesome! The two day conference will be full of amazing speakers flying in from around the country and has three main topics – profit, reach and create. For the SEM & SEO […]

Filed Under: Conferences and Events Tagged With: marketing conference, sem, seo, web conference

HOWTO: Submit Your Website to DMOZ

September 15, 2011 by Jennie Lane

HOWTO: Submit Your Website to DMOZ

Why You Should Submit Your Site to DMOZ DMOZ is the largest open directory and many search engines like Google rely on it for additional information about a website. The main reasons to submit your site to DMOZ is to gain an authority backlink and consequently improve your search ranking.  It is free to submit your […]

Filed Under: Free Training, How Tos and FAQs Tagged With: backlinks, DMOZ, link building

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