Already have an email account for work, business, or personal that is NOT a Gmail account? You can use it to create a Google login to access services such as Google Analytics, Google Ads, and Google My Business. This will consolidate your business logins in one place, letting you keep your existing email address without […]
Local Business – How to Add Posts to your Google Business Listing
Google completed the rollout of a new feature into the Google My Business (Maps, Places, GMB) accounts. You can now add Posts to your listing to have them reach a wider audience in Search. Posts can show up in both Maps and Search results. You can access the feature by logging in directly at Google […]
Recap: Google Marketing Next 2017
Recap of Google Marketing Next 2017 from San Francisco during Google I/O week. #googlemarketingnext The Future of Marketing – A live keynote with Google about upcoming changes and advances in Google Advertising. Sridhar Ramaswamy – Senior VP Ads & Commerce Mobile has forever changed how we live. Billions of searches daily. 87% of smartphone owners […]
HOW TO Optimize for Google’s Mobile Index
Google has announced that it will soon be splitting its index between mobile and desktop, but the exact date is still likely months away. According to Search Engine Land: “Google will create a separate mobile index within the next few months. Furthermore, this mobile index will become the primary Google index. The newly separated desktop […]
2016 Internet Trends from Mary Meeker
Each year, data and technology industry leaders await the release of Mary Meeker’s comprehensive slide deck on Internet Trends. This is no light reading, but 213 slides of well documented information, statistics and analysis showing a current state and predictive trends in advertising, human-computer interfaces and data. Save this to your favorite bookmark, download or […]
Google Releases Search Quality Guidelines including Mobile
Everyone always wants to know will this tactic or that tactic get my site higher in rankings? Building quality ranking sites isn’t rocket science, but there are a lot of moving parts to Search. Late in 2015, Google gave us a pretty hefty tool to clarify exactly what it considers signals for good performance of […]
MozCon Notes from the SEO Conference
Couldn’t make it to MozCon and need a recap? Arguably one of the better marketing conferences in the year, MozCon is held each summer with invited speakers who are leaders in the Search Engine Marketing industry. Presentation Slide Decks: If you didn’t get to attend, the team at Moz has no trouble sharing. They have posted the […]
Session at PubCon Austin 2015 – Content Remarketing from Leads
PubCon Austin 2015 was held during the beautiful Spring in Texas. One of the most informative sessions was the Increasing Your Leads and Sales With Content Remarketing by Damon Gochneaur of Aspiro Agency and Sean Dolan of PushFire. These guys provided well documented insights into remarketing advertising. Damon kicked off our session with describing what feels like a […]
Panda Do’s and Don’t from Moz
It is not often that I see a clear and short video explaining complex ideas. Panda and Penguin algorithm updates from Google continue to confuse and perplex most people who are not directly in the SEO industry. Moz published a WhiteBoard Friday video outlining how to move forward with your website and content to make […]
Recap of Search + Social: The Future of Your Business Online
Your SEO and Social Media Marketing questions answered by Bing’s Duane Forrester, Bruce Clay, AimClear’s Marty Weintraub and Maisha Walker. Sponsored by Bing and Inc., a panel discussion was held in Houston, TX at the beautiful Gremillion & Co. Fine Art Annex gallery. With a great selection of hors d’oeuvres and beverages by Swift Company catering, […]
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