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Session at PubCon Austin 2015 – Content Remarketing from Leads

April 21, 2015 by Jonti Bolles

Session at PubCon Austin 2015 – Content Remarketing from Leads

PubCon Austin 2015 was held during the beautiful Spring in Texas. One of the most informative sessions was the Increasing Your Leads and Sales With Content Remarketing by Damon Gochneaur of Aspiro Agency and Sean Dolan of PushFire. These guys provided well documented insights into remarketing advertising. Damon kicked off our session with describing what feels like a […]

Filed Under: Conferences and Events, Google AdWords, PPC Tools Tagged With: facebook, Google, PPC, sem

ASAP Utilities: One Tool to Rule Them All

June 7, 2012 by Melissa Bregar

ASAP Utilities: One Tool to Rule Them All

4 ASAP Utility functions that will make you love Excel even more… As a senior production manager at PPC Associates, I spend a great deal of my day working in Microsoft Excel, whether that be manipulating data for reporting or prepping an upload sheet to load into AdWords Editor (Google AdWords’ offline editing program). When […]

Filed Under: Excel Tips and Tools, Google AdWords, How Tos and FAQs, PPC Tools Tagged With: excel tips, excel tools

Adwords, Simplified; Quality Scores, Not So Much …

May 29, 2012 by dtankersley

Adwords, Simplified; Quality Scores, Not So Much …

Adwords are surprisingly complicated – a side effect of having LOTS of user options and the TON of data google collects and crunches to optimize user experience (ie, the likelihood of internet searchers to quickly find relevant ads).  Infographic by pulpmedia: Awesomely Accessible Lesson in the Basics of Adwords 1) What you pay (CostPerClick) depends on: […]

Filed Under: Google, Google AdWords, How Tos and FAQs, PPC Tools

Essential Excel Tools for Writing PPC Ads

May 15, 2012 by Laura Rodnitzky

Essential Excel Tools for Writing PPC Ads

Guest Blogger:  Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. Writing PPC ads can be fun – using your brain to shoehorn great messaging into a limited number of characters is like doing puzzles. The parts of the copy-creation process that […]

Filed Under: Google AdWords, How Tos and FAQs, PPC Tools

3 Google Adwords Editor Tips to Manage Your PPC Campaigns

March 6, 2012 by Laura Rodnitzky

3 Google Adwords Editor Tips to Manage Your PPC Campaigns

Guest Blogger:  Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. AdWords Editor is a go-to tool for anyone managing large accounts or campaigns in Google AdWords. But even if you’re only dealing with small campaigns, it’s worth checking out this free […]

Filed Under: Free Training, Google, Google AdWords, How Tos and FAQs Tagged With: ad words editor, ad words tricks, adwords editor, adwords editor help, google ad words editor

HOWTO: Use the Dimensions Tab to Improve Your PPC Campaigns

February 2, 2012 by Laura Rodnitzky

HOWTO: Use the Dimensions Tab to Improve Your PPC Campaigns

Guest Blogger:  Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. If you’re running paid search campaigns in Google AdWords, and you don’t already use the Dimensions tab, you’re missing out on a ton of useful data. Rolled out in mid-2010, the […]

Filed Under: Google AdWords, How Tos and FAQs, Marketing, Stats & Data

Google Updates AdWords Keyword Research Tool and Introduces New Features

October 13, 2011 by Jennie Lane

Google Updates AdWords Keyword Research Tool and Introduces New Features

By far the best free keyword research tool around is Google AdWords Keyword Research Tool. If you haven’t noticed already the interface may look a little different. Google has been busy rolling out changes for not only Google Analytics, but now the Google AdWords Keyword Tool. Here’s a brief overview of some of the changes […]

Filed Under: Google, Google AdWords, SEO Tools Tagged With: free keyword research tool, Free Keyword Tool, Free SEO Tools, Google Keyword Tool, Google Keyword Tool Changes, Google Keyword Tool Features, keyword research tool

SEM News – FBML adds Google Analytics to Facebook, Google Automates CPC – Measure

May 21, 2010 by Jonti Bolles

A couple of good articles we worked through this week in measure and online advertising. FBML can add Google Analytics tracking to your facebook pages. You finally have the outer edge offices understanding the need to allocate resources to social media. Now, you want to measure some of your traffic to your faceBook Fan page? […]

Filed Under: Google AdWords, Stats & Data Tagged With: facebook, fbml, Google, measure, PPC, Stats & Data

Adwords Tactics for Competitive Revenue and Traffic

April 10, 2009 by Jonti Bolles

When revenue dollars dip or seem to slow, it is natural to review tactics with a closer eye. One way to stay competitive is target specific and trending keywords. Everyone is looking for a good value and the best way to stretch their dollars, but this is especially true in the last twelve months. Here […]

Filed Under: Google AdWords, Stats & Data

Google AdSense Ad (Self)Serving – Now You Are in Control

March 13, 2009 by Jason McElweenie

If you aren’t too familiar with Google AdSense let me first explain what that is then we’ll get into how you are now in control – somewhat. Google AdSense Explained Google AdSense is a partnership between Google and website/blog owners that allows site owner/admin’s to place Google’s pay-per-click(PPC) ads alongside their site’s content. Site owners […]

Filed Under: Google AdWords

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