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Google Analytics Tools for NPOs from the 2013 Nonprofit Technology Conference

April 24, 2013 by Caitlin Kaluza

Google Analytics Tools for NPOs from the 2013 Nonprofit Technology Conference

Last week, our team attended the Nonprofit Technology Conference in Minneapolis! We are posting our recaps and resources from the conference over on the Tendenci website. For The SEM Blog, we’ve included some tools from speaker Justin Cutroni of Google. Justin presented on Google for Nonprofits and Smart Data. The Schipul/Tendenci team at NTC 2013! Analytics […]

Filed Under: Conferences and Events, Google Analytics Tagged With: Analytics tools for NPOs, Google Analytics, Google Analytics for Nonprofits

7 Takeaways from the #Bingle Panel at #SXSW Featuring both Google & Bing

March 14, 2013 by Caitlin Kaluza

7 Takeaways from the #Bingle Panel at #SXSW Featuring both Google & Bing

Google has done a fantastic job of putting Matt Cutts out there as the face of the web spam team – and he is also the face who delivers updates about Google’s work and algorithm updates to the web at large. The crowd at the “How to Ranke Better in Search” #bingle panel at SXSW was reflective […]

Filed Under: Conferences and Events, Google Tagged With: bingle, facebook graph search, matt cutts, social signals, sxsw 2013

ASAP Utilities: One Tool to Rule Them All

June 7, 2012 by Melissa Bregar

ASAP Utilities: One Tool to Rule Them All

4 ASAP Utility functions that will make you love Excel even more… As a senior production manager at PPC Associates, I spend a great deal of my day working in Microsoft Excel, whether that be manipulating data for reporting or prepping an upload sheet to load into AdWords Editor (Google AdWords’ offline editing program). When […]

Filed Under: Excel Tips and Tools, Google AdWords, How Tos and FAQs, PPC Tools Tagged With: excel tips, excel tools

Adwords, Simplified; Quality Scores, Not So Much …

May 29, 2012 by dtankersley

Adwords, Simplified; Quality Scores, Not So Much …

Adwords are surprisingly complicated – a side effect of having LOTS of user options and the TON of data google collects and crunches to optimize user experience (ie, the likelihood of internet searchers to quickly find relevant ads).  Infographic by pulpmedia: Awesomely Accessible Lesson in the Basics of Adwords 1) What you pay (CostPerClick) depends on: […]

Filed Under: Google, Google AdWords, How Tos and FAQs, PPC Tools

Schedule Your Reporting in the New Google Analytics

May 17, 2012 by Jennie Lane

Schedule Your Reporting in the New Google Analytics

They say change is a good thing, but it isn’t always easy. SEOs everywhere are experiencing the big change taking place with Google phasing out the old version of Google Analytics. It seems like Google is itching for the “old version” of Analytics to go away. The only way to even get to the old […]

Filed Under: Google, Google Analytics, Latest News & Algorithm Updates Tagged With: Google, Google Analytics, New Google Analytics, reporting, Web Analytics

Essential Excel Tools for Writing PPC Ads

May 15, 2012 by Laura Rodnitzky

Essential Excel Tools for Writing PPC Ads

Guest Blogger:  Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. Writing PPC ads can be fun – using your brain to shoehorn great messaging into a limited number of characters is like doing puzzles. The parts of the copy-creation process that […]

Filed Under: Google AdWords, How Tos and FAQs, PPC Tools

Quantitative Effects of the Penguin Police

May 10, 2012 by dtankersley

Quantitative Effects of the Penguin Police

Penguin sparked fear in many SEOers, with blog posts like Anatomy of a Disaster, Penguins, Pandas and Panic at the Zoo, and innumerable accounts of sites losing over half of their traffic. Penguin is Google’s latest search algorithm update, and is supposed to level the playing field – increasing ranking for websites that have great content but […]

Filed Under: Google Analytics, Stats & Data, Uncategorized Tagged With: penguin google charts anchor text money keyword

The Familiarity Effect: PPC vs Organic Search

April 12, 2012 by dtankersley

The Familiarity Effect: PPC vs Organic Search

Dave Underwood of Topspot Internet Marketing spoke on “Improving Website Measurement & Analytics” at the HiMA luncheon last week in Houston, Texas. He offered useful insight for successful marketing, some of it surprisingly simple. For example, recording and listening to phone calls: if your sales people give inaccurate information or fail in some other way […]

Filed Under: Conferences and Events, Google, Google Analytics, Stats & Data Tagged With: Google Analytics, organic search, pay per click, PPC, search engine marketing, sem, Web Analytics

3 Google Adwords Editor Tips to Manage Your PPC Campaigns

March 6, 2012 by Laura Rodnitzky

3 Google Adwords Editor Tips to Manage Your PPC Campaigns

Guest Blogger:  Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. AdWords Editor is a go-to tool for anyone managing large accounts or campaigns in Google AdWords. But even if you’re only dealing with small campaigns, it’s worth checking out this free […]

Filed Under: Free Training, Google, Google AdWords, How Tos and FAQs Tagged With: ad words editor, ad words tricks, adwords editor, adwords editor help, google ad words editor

HOWTO: Use the Dimensions Tab to Improve Your PPC Campaigns

February 2, 2012 by Laura Rodnitzky

HOWTO: Use the Dimensions Tab to Improve Your PPC Campaigns

Guest Blogger:  Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. If you’re running paid search campaigns in Google AdWords, and you don’t already use the Dimensions tab, you’re missing out on a ton of useful data. Rolled out in mid-2010, the […]

Filed Under: Google AdWords, How Tos and FAQs, Marketing, Stats & Data

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