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Google Updates AdWords Keyword Research Tool and Introduces New Features

October 13, 2011 by Jennie Lane

Google Updates AdWords Keyword Research Tool and Introduces New Features

By far the best free keyword research tool around is Google AdWords Keyword Research Tool. If you haven’t noticed already the interface may look a little different. Google has been busy rolling out changes for not only Google Analytics, but now the Google AdWords Keyword Tool. Here’s a brief overview of some of the changes […]

Filed Under: Google, Google AdWords, SEO Tools Tagged With: free keyword research tool, Free Keyword Tool, Free SEO Tools, Google Keyword Tool, Google Keyword Tool Changes, Google Keyword Tool Features, keyword research tool

Google Introduces Google Analytics Premium

October 3, 2011 by Christine Pegg

Google Introduces Google Analytics Premium

Last Friday, Google announced the release of the Google Analytics Premium. Users now have the option to go premium for an annual flat rate fee, which still has not been disclosed. What’s included in this premium account? The premium package includes a number of exciting upgrades and new features including more insights and around the […]

Filed Under: Google, Google Analytics, SEO Tools

Google Reorganizes Internal vs. External Backlinks

September 8, 2011 by Christine Pegg

Google Reorganizes Internal vs. External Backlinks

Google recently announced a change to how links are categorized in your Webmaster Tools. You may be familiar with how link data is categorized into two categories: links coming from other sites (external links) and links from within your site (internal links). Google says, “the update aims to better categorize these links in a way that more closely aligns with your idea of which links are actually from your site vs. from other sites.”

Filed Under: Google Tagged With: Google, Google Webmaster Tools, link building

The URL Debate: Underscore vs. Dash

August 19, 2011 by Christine Pegg

The URL Debate: Underscore vs. Dash

A common question in the SEO world has always been: What’s best to use in a URL, dashes or underscores? Do they make a difference to search engines and how our web sites rank?

According to Search Engine Land, Google and Bing handle dashes and underscores in URLs differently.

Filed Under: Google, Keeping up with the Search Engines Tagged With: Bing, Google, seo

Google Introduces Faster, New Way to Submit URLs Using “Fetch as Googlebot”

August 8, 2011 by Christine Pegg

Google Introduces Faster, New Way to Submit URLs Using “Fetch as Googlebot”

Google’s Webmaster Tools now features a new option to submit your new and recently updated URLs for indexing by Google. In order to submit a URL, first you have to fetch the URL as Googlebot. Once the URL has been fetched and deemed successful, Google will give you the option to submit that URL to their index. After submitting, your URL will be crawled by the Googlebot, usually within a 24 hour time frame. Once the URL has been crawled, it will be considered for inclusion in the Google index.

Filed Under: Google, SEO Tools Tagged With: Google, Google Webmaster Tools

Intermediate Google Analytics & Upcoming Webinars

August 1, 2011 by Christine Pegg

Intermediate Google Analytics & Upcoming Webinars

Last month, our rock star Search Engine Marketing Manager, Caitlin Kaluza, gave a webinar on Intermediate Google Analytics. In case you missed it, we are recapping all the great information in today’s blog post. As an added SEM brain candy bonus, we’ve got all the slides from the webinar below.

Filed Under: Free Training, Google Analytics Tagged With: events, Google Analytics, intermediate google analytics, intro to google analytics, webinars

Google Announces Places Changes

July 25, 2011 by Christine Pegg

Google Announces Places Changes

Google announced Thursday that Google Places pages have undergone a few very important changes. You’ll notice that third party reviews are now gone from Places pages. These changes come as a result of other consumer ratings websites like Yelp, Citysearch, and TripAdvisor claiming that Google was using their content without permission.

Places pages will still link to these third party sites for a more well rounded search experience but only after showing Google user reviews. Google will no longer integrate the actual reviews from any other consumer rating websites into the page or the Place rating system.

Filed Under: Google, Latest News & Algorithm Updates, Location Based SEM Tagged With: Google, google places, sem, seo

HOWTO: Install Google +1 Share Button on your Website (Video)

June 30, 2011 by Christine Pegg

HOWTO: Install Google +1 Share Button on your Website (Video)

With the roll out of the new Google +1 share button, chances are you will want to add this snazzy button to help optimize your website or blog. Installing the Google +1 share button is very simple.

Place this tag in your head or just before your close body tag…

Filed Under: Blogging, Google, SEO Tools, Social Media, Uncategorized Tagged With: blogging seo, google plus, social media

Intro to Google Analytics & Making Business Decisions with Analytics

May 25, 2011 by Caitlin Kaluza

Intro to Google Analytics & Making Business Decisions with Analytics

I had this privilege this morning of speaking to a group for the CultureMap Connect Series – a free monthly series that brings in speakers to talk about Social Media and the web.

I tried to keep the theme not only how to use Analytics, but what do with the numbers once you get them. How can you use Google Analytics to make Business decisions. Decisions like…

Filed Under: Conferences and Events, Free Training, Google Analytics Tagged With: business analytics, culturemap connect, google analytics howto, intro to google analytics

Google & Bing Admit to Having Whitelists / Exception Lists

March 17, 2011 by Radames Ortiz

Google & Bing Admit to Having Whitelists / Exception Lists

Last week, our SEM team at Schipul – The Web Marketing Company, attended the SMX West conference in San Jose, CA. One of the much anticipated panels included “The Spam Police” featuring Google’s Matt Cutts, Bing’s Sasi Parthasarthy and Blekko’s Rich Skrenta. The panel was moderated by Search Engine Land editor-in-chief Danny Sullivan. One of […]

Filed Under: Google, Microsoft

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