If you aren’t too familiar with Google AdSense let me first explain what that is then we’ll get into how you are now in control – somewhat. Google AdSense Explained Google AdSense is a partnership between Google and website/blog owners that allows site owner/admin’s to place Google’s pay-per-click(PPC) ads alongside their site’s content. Site owners […]
SEO Status Report Metrics – SMX West 2009
SMX West 2009 – What are the SEO efforts from a technical standpoint? This session looks at "status report" metrics you can tap into such as link counts, page counts and more to measure value, set benchmarks and determine successes. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land The first presentation of the session is from […]
Google’s SearchWiki, Customized & Personalized Results at SMX West 2009
Morning session at the SMX West Expo for the Social Media track: SearchWiki, Google Personalized Results and search customization based on previous queries or geographic location are all ways that Google’s “regular” results seem to be disappearing. This session looks at how “one-size-fits-all” results at Google are continuing to disappear, along with strategies on how […]
State of the Search Engines Winter 2009
A lot has happened in the strange and wonderful world of Search Engines over the past year so lets recap: January 31 2008 – Microsoft offers up it’s services to run Yahoo! in an unsolicited take over bid. Yahoo! thinks it over. March 17 2008 – Google’s CEO Eric Schmidt says the deal is bad […]
Google Helps Business Do More With Less
The amount of doom and gloom in the media can be a little overwhelming. If you don’t set your personal filters to edit out some of the economic content, it can really shape your attitude and leave you looking for a rock to hide under. There may not be any easy answers, but informed decisions […]
Search Marketing – These Things Take Time
Today marks a momentous day in American and world history, Barack Obama is now the president of the United States. Lots of questions will be asked of this new president and he will be held accountable like none other. One question I have is how quick is the ‘Failure’ Google Bomb going to take to […]
Google AdWords Comes to the iPhone and G1
Google announced yesterday that it’s ad platform Google AdWords will now be available to mobile phones with full HTML internet browsers. These ads will appear in almost the same way they appear on your regular computer screening(some reformatting will happen) but you don’t have to reformat your on page content to serve these user or […]
Google SearchWIKI – Search Results Your Way
Google recently released a tool that puts you in the drivers seat when it comes to searching on their site, SearchWIKI. SearchWIKI allows you to customize your search results so you can ‘promote’ listings to the top where they are easier to find. From the Google Blog Have you ever wanted to mark up Google […]
5 Social Media Myths Blog Post on the Schipul Blog
A couple of Schipulites attended the AMA luncheon today featuring Rohit Bhargava. Here’s an excerpt Today a few of us Schipulites attended the Houston AMA Luncheon to hear Rohit Bhargava speak. Rohit is the SVP of the Ogilvy PR group and founding member of the international agency’s pioneering Digital Influence group. The topic for today’s […]
Google to Yahoo! – “It’s Been Nice but I Don’t Want to Fight For You”
Google is breaking up their advertising marriage in a sign Yahoo! sees as Google’s not wanting to fight Department of Justice and their decision to block their agreement. It looks like their June – November marriage has come to a halt. In a letter to Yahoo! advertisers, Hilary Schneider, Executive VP, spoke of their disappointment […]
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