What happens when the worlds largest search engine and the worlds largest video site join forces? Well first they catch their breath and then Google tries to figure out how to pay the $1.65 billion tab for acquiring YouTube. The newest idea to come out of Google is an addition to their AdSense program, something […]
Meta Tags – The Game is Always Changing Part II
Last post we talked about Meta Tags descriptions and keywords and we left off telling you that you can be penalized for stuffing your keywords. Some of you in SEM know this but most of our clients don’t. There is some gray area so let’s do some digging and find out what the rules are. […]
Meta Tags – The Game is Always Changing Part I
Often when building a site the Meta Tags cause us to pause and wonder ‘Am I just going through the motions’ when I add my keywords and description to these tags? Do we really need to add this information every time we build a site? Although I haven’t found a definite NO I have found […]
Google AdWords – Why Searching for Your Ad May Be Hurting Your Campaign
When you run a Pay Per Click campaign often times you may get the urge to search for your ads. Although this may seem enticing you are actually hurting your campaign. Google determines the effectiveness of your campaign by Click Through Rate or CTR. This is measured on how many times your ad is seen […]