Another weekend and with it another major Google algorithmic update. What SEOs have been waiting for over two years has finally happened. Last Friday, September 23rd, Google announced Penguin 4.0 is now baked into its search core algorithm, Hummingbird and is now real-time! So What is Google Penguin? According to Search Engine Land, “Penguin is […]
Schedule Your Reporting in the New Google Analytics
They say change is a good thing, but it isn’t always easy. SEOs everywhere are experiencing the big change taking place with Google phasing out the old version of Google Analytics. It seems like Google is itching for the “old version” of Analytics to go away. The only way to even get to the old […]
HOW TO: Optimize Your Google Plus Page
With Google’s recent Search Plus Your World update, it is now more important than ever to have a highly optimized Google+ page. Since Google now shows social results mixed in with organic results, your Google+ page is extremely crucial in helping you appear in Google. With the release of Google’s Search Plus Your World update, […]
Google Announces Places Changes
Google announced Thursday that Google Places pages have undergone a few very important changes. You’ll notice that third party reviews are now gone from Places pages. These changes come as a result of other consumer ratings websites like Yelp, Citysearch, and TripAdvisor claiming that Google was using their content without permission.
Places pages will still link to these third party sites for a more well rounded search experience but only after showing Google user reviews. Google will no longer integrate the actual reviews from any other consumer rating websites into the page or the Place rating system.
SEO News: Weekly Link Roundup – April 06, 2011
Below are links to some of this week’s SEO news. If we’ve missed anything important, please feel free to share it with us in the comments below. Also be sure to follow our twitter account for the latest SEO & SEM news at @SEMBlog. Search News From Around the Interwebz Top Articles from Search […]
SEO News: Weekly Link Roundup – March 24, 2011
We here at Schipul – The Web Marketing Company love to share knowledge, information and news with each other. On any given day, our inboxes are filled with links to great articles, SEO tools, and sometimes just plain awesome randomness. So, we decided on the SEM team to begin sharing some of the articles we’ve […]
SEM News Roundup – Speed, Opt-out Tracking, and So What
Over the past few weeks there have been some great articles published in the SEM world that you may have missed. Instead of trying to re-invent the wheel, we wanted to share them here so you can stay up to date on the latest news and thoughts from the search engine marketing world. Google uses […]
Paid Blogging – The Dirty Little Internet Secret
If you are a blogger or you are thinking about getting into blogging to increase your revenue from your site please take heed over recent blog posts concerning paying someone to blog for you or your company A recent report from Forrester, as reported by Adage, states that marketers should pay bloggers to write about […]
Meta Tags – The Game is Always Changing Part II
Last post we talked about Meta Tags descriptions and keywords and we left off telling you that you can be penalized for stuffing your keywords. Some of you in SEM know this but most of our clients don’t. There is some gray area so let’s do some digging and find out what the rules are. […]
Meta Tags – The Game is Always Changing Part I
Often when building a site the Meta Tags cause us to pause and wonder ‘Am I just going through the motions’ when I add my keywords and description to these tags? Do we really need to add this information every time we build a site? Although I haven’t found a definite NO I have found […]