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You are here: Home / Archives for Keeping up with the Search Engines / Yahoo

The Yahoo! and Microsoft Search Alliance

February 24, 2010 by JMO

Well, it has finally happened. After coming to a basic agreement in July and finalizing the terms in December of last year, Yahoo! and Microsoft have received regualtory approval from the U.S. Government and the EU. The result is a search partnership between Microsoft and Yahoo! in their combined battle for online advertising with Google. […]

Filed Under: Keeping up with the Search Engines, Microsoft, Yahoo Tagged With: Online Advertising, PPC

State of the Search Engines Winter 2009

February 6, 2009 by Jason McElweenie

A lot has happened in the strange and wonderful world of Search Engines over the past year so lets recap: January 31 2008 – Microsoft offers up it’s services to run Yahoo! in an unsolicited take over bid. Yahoo! thinks it over. March 17 2008 – Google’s CEO Eric Schmidt says the deal is bad […]

Filed Under: Google, Keeping up with the Search Engines, Microsoft, Yahoo

Yahoos New CEO is Carol Bartz

January 14, 2009 by Jason McElweenie

Yahoo has officially announce Carol Bartz as Jerry Yang’s replacement at Yahoo! Yahoo! Inc. (NASDAQ:YHOO), a leading global brand and one of the world’s most trafficked Internet destinations, announced today that Carol Bartz, a veteran technology executive who was most recently Executive Chairman of Autodesk (NASDAQ: ADSK), has been named Chief Executive Officer and a […]

Filed Under: Keeping up with the Search Engines, Yahoo

Yang Out As Yahoo! CEO. Where’s Guy Kawasaki?

November 18, 2008 by Jason McElweenie

Cue the fat lady – Jerry Yang is stepping down as Yahoo!’s CEO. The cofounder of the company is stepping in down in what could be called an off year. As regular readers of this blog can attest Yahoo! has had more downs than ups this year and the resigning of Yang is no big […]

Filed Under: Keeping up with the Search Engines, Yahoo

Google to Yahoo! – “It’s Been Nice but I Don’t Want to Fight For You”

November 6, 2008 by Jason McElweenie

Google is breaking up their advertising marriage in a sign Yahoo! sees as Google’s not wanting to fight Department of Justice and their decision to block their agreement. It looks like their June – November marriage has come to a halt. In a letter to Yahoo! advertisers, Hilary Schneider, Executive VP, spoke of their disappointment […]

Filed Under: Google, Keeping up with the Search Engines, Yahoo

Yahoo! Introduces BOSS – Build Your Own Search

July 14, 2008 by Jason McElweenie

In positive Yahoo! news the hottest search commodity has announced it’s BOSS(Build Your Own Search) platform that will help ‘developers, start-ups, and large Internet companies… …build and launch web-scale search products that utilize the entire Yahoo! Search index’ Yahoo!, recognizing the extreme talent base of its web users, is opening the doors in an effort […]

Filed Under: Web/Tech, Yahoo

Microsoft & Yahoo! the Saga Continues

July 14, 2008 by Jason McElweenie

Yahoo! was again courted by Microsoft this past weekend in a deal that might be akin to drunk dialing. Drunk Dialing, you know, you’ve had too much to drink and its late and you really want to talk to someone so you convince yourself that you should call them even if it is 4 in […]

Filed Under: Keeping up with the Search Engines, Microsoft, Yahoo

Yahoo! New Minimum Bid Webinar Available

May 29, 2008 by Jason McElweenie

If you’re managing your own Yahoo! Paid Placement Campaign and need help with the new minimum bid structure, Yahoo! has released their Webinar on this topic to better help advertisers with understanding why they’re doing so and where you can go in to your account to update your bids. The Webinar will go over some […]

Filed Under: Free Training, Yahoo

Microsoft to Yahoo: I Think We Should See Other People

May 5, 2008 by Jason McElweenie

The ongoing saga of the search engine world seems to have ended, briefly. Microsoft announced over the weekend that it is withdrawing its bid to acquire Yahoo ending its 3 month dance with the second most popular search engine. In a letter released on PR Newswire CEO Steve Ballmer cites Yahoo’s AdWord deal with Google […]

Filed Under: Keeping up with the Search Engines, Microsoft, Yahoo

Microsoft to Yahoo! Employees – We Want You to Stay

April 30, 2008 by Jason McElweenie

The Wall Street Journal is reporting that Microsoft is to ‘Devote $1.5 Billion to Retaining Yahoo Employees.’ WSJ reports that the ‘plan was revealed in court transcripts regarding a suit by shareholders against Yahoo’s directors.’ According to the report Yahoo directors are being sued by shareholders . They ‘feel that Yahoo hasn’t responded in good […]

Filed Under: Keeping up with the Search Engines, Microsoft, Yahoo

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