The SEM Blog

Search Engine Marketing for Online Lead Generation and Conversion - by White Hat Ops

SchipulCon 2011: Coming Soon! Don’t Miss Out on the Early Bird Discount

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SchipulCon 2011 is well on its way, taking place October 6th – 7th at the Norris Conference Centers at City Centre. This is one tech conference you do not want to miss. Grab your tickets by July 31st for a special $100 early bird discount.

This year’s conference is centered around three main focus areas: create, profit, reach. Our list of presenters continues to grow with inspiring speakers and content. SchipulCon 2011 will also feature fascinating and helpful search engine marketing content from experts in the field. Stay tuned for specific details on SEO speakers and presenter content coming soon.

Intro to Google Analytics & Making Business Decisions with Analytics

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I had this privilege this morning of speaking to a group for the CultureMap Connect Series – a free monthly series that brings in speakers to talk about Social Media and the web.

I tried to keep the theme not only how to use Analytics, but what do with the numbers once you get them. How can you use Google Analytics to make Business decisions. Decisions like…

Holiday Planning for SEO and Marketing – IS Conference

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We had the opportunity to speak at the Houston IMA annnual Interactive Strategies Conference in this week. The toughest part of the conference was not being able to see all the good quality presentations since there were multiple session tracks for the day. We happen to think Holiday and Seasonal trends are pretty insightful and […]

Accessibility for Everyone is Good Design

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We often get caught up with coding to make our websites crawlable for search engines. This morning, Sharon Rush of Knowbility and Richard Schwertdfeger of IBM offer the current state of accessibility and where it is going. Making sites accessible for everyone, regardless of disability, is good design. If you create good design, then it […]

SchipulCon 09 for Search Engine Marketing & Engagement

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The Schipul Team has been busy planning speaking and activities around the upcoming SchipulCon Conference in Houston, TX. Search Engine Optimization is clearly a focus as we host Matthew Inman in a one-on-one discussion with Jonti Bolles and moderated by John-Michael Oswalt. Matthew is quite the legend in the SEO world and we look forward […]

301 Redirect, How Do I Love You? Let Me Count The Ways at SMX West 2009

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The 411 on 301s 24/7. Or in other words, the 301 redirect is probably one of the most powerful tools available to an SEO. Discover how to move your link equity from an old to new domain, deal with non-canonical domains that get indexed, how to best handle dead URLs and more. Moderator: Alex Bennert, […]