Most of us are aware of Holiday Trends and Planning as we scurry to find the best deals on Cyber Monday or Free Shipping Day. If you are a little late in getting your site optimized for this year’s holiday rush, start planning for upcoming seasonality. Online shopping and events can make effective use of […]
New Google Analytics Features Released
Today, the Google Analytics Blog detailed some of the new features that are out now and coming soon. Here is a rundown of what is included and why you need it. More Goals Previously you could only have 4 goals per profile. Now you can have up to twenty, made up of 4 sets of […]
Forrester Predicts Interactive Ad Spending Increasing to Nearly $55 Billion
Forrester recently released their ‘US Interactive marketing Forecast, 2009 to 2014’ and it has some very interesting numbers. Most notably is that Interactive Marketing will represent 21% of all marketing spend in 2014 up from 12% in 2009. This will represent nearly $55 Billion in market spend. They also predict that traditional media will take […]
Adwords Tactics for Competitive Revenue and Traffic
When revenue dollars dip or seem to slow, it is natural to review tactics with a closer eye. One way to stay competitive is target specific and trending keywords. Everyone is looking for a good value and the best way to stretch their dollars, but this is especially true in the last twelve months. Here […]
Analytics for Twitter – Twitalyzer Review
There is hardly an hour much less a day that goes by without a mention of Twitter and it’s growing influence. Eric T. Petersen has watched the growth of Twitter and built a new set of terms to measure users against benchmarks. Twitter analytics is fairly new, so it makes sense new ways to define […]
SEO Status Report Metrics – SMX West 2009
SMX West 2009 – What are the SEO efforts from a technical standpoint? This session looks at "status report" metrics you can tap into such as link counts, page counts and more to measure value, set benchmarks and determine successes. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land The first presentation of the session is from […]
Social Media Analysis and Tracking – SES San Jose 2008
The third Social Media panel of the day is moderated by Marshall Sponder of Monster.com and features Breanna Wigle of Military Advantage, Edmund Wong of ICrossing, Todd Parsons of the Allen Parson Project, Dr Evil’s giant Space Laser, jk he is with BuzzLogic.com and Rob Key of Converseon The topic at hand is measuring and […]
Why Does Search Get Credit for Everything? – SES San Jose 2008
Everyone is moving a little slowly and quietly today. Last night was the Google Glow in the Dark dance party out at Googleplex and they certainly delivered. There was tons to do and see plus everything was FREE! Moderating the morning keynote once again is Kevin Ryan with Bill Hunt of Global Strategies International and […]
Measuring Success in a Web 2.0 World – SES San Jose 2008
Second panel of the day is moderated by Richard Zwicky of Enquisite featuring Avinash Kaushik of Google, Jim Sterne of Web Analytics Association(a client!), Matthew Bailey of SiteLogic and Marshall Sponder of Monster.com Kaushik, author of Web Analytics, An Hour a Day is first up talking about the thing that most defines him – his […]
Everything But Google – SES San Jose 2008
Last panel of day 1 before the closing keynote is dedicated to other forms of search out there besides the big three. Moderated by Andrew Goodman of Page Zero Media and featuring Sage Lewis of SageRock.com, Jay Sears of ContextWeb Inc, Jonathon Ewert of LookSmart, Dustin Kwan of Ask Sponsored Listings and Mary Berk of […]