Guest Blogger: Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. AdWords Editor is a go-to tool for anyone managing large accounts or campaigns in Google AdWords. But even if you’re only dealing with small campaigns, it’s worth checking out this free […]
Guest Blogger: Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. If you’re running paid search campaigns in Google AdWords, and you don’t already use the Dimensions tab, you’re missing out on a ton of useful data. Rolled out in mid-2010, the […]
With Google’s recent Search Plus Your World update, it is now more important than ever to have a highly optimized Google+ page. Since Google now shows social results mixed in with organic results, your Google+ page is extremely crucial in helping you appear in Google. With the release of Google’s Search Plus Your World update, […]
Last month I visited Florida to speak to PRSA Tampa Bay on SEO for PR Professionals. The fantastic team at PRSA Tampa Bay captured video of the event, and two excerpt videos from that presentation are below. SEO Video Topics are: Deciphering Google Analytics Keyword Reports & What do Search Engines Look for? Reviewing the SEO Hierarchy of Needs.
Why You Should Submit Your Site to DMOZ DMOZ is the largest open directory and many search engines like Google rely on it for additional information about a website. The main reasons to submit your site to DMOZ is to gain an authority backlink and consequently improve your search ranking. It is free to submit your […]
Are you making the most of your YouTube presence? Have you optimized your channel? Added title, descriptions, and video tags packed with relevant keywords? Do you know about video transcriptions and what they can do for your SEO? Read on as we cover how to optimize on YouTube.
So you got yourself a fancy new blog! You’ve meticulously narrowed down the categories, trained your authors, and chosen the perfect layout. Your content is going to be dynamic and exciting, you’ll show off your expertise over your competitors and throw in fun videos… But what about SEO?
A Blog can be a great way to bring in traffic, especially from people who are searching the web for specific How Tos, Demos, and other FAQs in your industry or specialty set. Blogs show off company culture, position you as an expert, and drive people back to your corporate site. And to be sure you are bringing in the most new readers as possible, Optimize each and every post that gets published so your content makes the Search Engines happy as well.
Whenever you post a blog post, here are SEO Recommendations to take into account for Search Engine Optimization…
Google and Microsoft have made announcements lately that Social Signals are being incorporated into the search algorithm (including this interview with SEO Moz back in December). Which means that whether or not a link has been shared via social networks affects its performance in search. How much do Social Signals matter? Keep in mind […]
You may have noticed that we are thrilled and excited to have just launched our newest iteration of Schipul.com – so we thought it would be a great time to share SEO tips to keep in mind during and after you take a new website live. Some of these may seem obvious, but you want […]
Search Engine crawlers are great at crawling text. They can pick out words and phrases and interpret the meaning of a page and then list it in search engine searches related to those words. However, search engines are not great at reading text in images. But, you and your client really want to use a […]