Search Engine crawlers are great at crawling text. They can pick out words and phrases and interpret the meaning of a page and then list it in search engine searches related to those words. However, search engines are not great at reading text in images. But, you and your client really want to use a […]
Clearing up SEO Misconceptions
Recently, Derek Powazek wrote a fairly aggressive rant attacking SEO as a profession and business. Unfortunately, while he makes a few good points, he muddies the water with even more misinformation. Let’s clear some of that up right here. The Good Advice is obvious, and the rest doesn’t work This is spot on. The good […]
301 Redirect, How Do I Love You? Let Me Count The Ways at SMX West 2009
The 411 on 301s 24/7. Or in other words, the 301 redirect is probably one of the most powerful tools available to an SEO. Discover how to move your link equity from an old to new domain, deal with non-canonical domains that get indexed, how to best handle dead URLs and more. Moderator: Alex Bennert, […]
Keyword Research is the Bedrock of your SEO Foundation
Keywords are still the words and text used to query the web. Not using images and video yet on a large scale basis, but keyword research is still the main table stake. One of the first sessions at SMX West is on Keyword Research. The first step to success with any marketing campaign is to […]
Where Do Search Engines Get Your SERP Description from?
First off what is a SERP? A SERP is the Search engine Results page…the page of results you see when you do a search in any of the search engines. Now…where does the search engines get the description you see showing below your listing? Most of the time the search engines will take it […]
Social Media Myths
Social Media is getting a lot of buzz lately and before everyone jumps off the deepend like they did before the dotcom bust lets look at what Social Media is and isn’t. From Ignite Social Media comes the top 10 ‘Most Common Social Media Myths’ and for companies that are wanting to jump off into […]
Looking at the Big Picture for Search Engine Optimization
When doing search engine optimization, often people will be worried about doing the wrong thing and focus too deeply into the small details and miss the big picture of SEO. Before you start doing SEO you should first decide in which direction you want your site to go before worrying about how many keywords […]