We often get caught up with coding to make our websites crawlable for search engines. This morning, Sharon Rush of Knowbility and Richard Schwertdfeger of IBM offer the current state of accessibility and where it is going. Making sites accessible for everyone, regardless of disability, is good design. If you create good design, then it […]
SEO Modules for your Drupal site
Drupal (for those that don’t know) is a very popular open-source content management system (CMS). It is built to be very lightweight at the core level. Features are added in by using modules that are submitted by the Drupal development community. They can help to create new content, work with users, add media, and of […]
WordPress SEO Plug-ins from Tools Sessions at SMX West 2009
Search Engine Marketing Expo at SMX West included tactical sessions in addition to strategy. One of the tools presentations included a focus on WordPress plug-ins available to help manage Search Engine Optimization of blogs. There are lots of tools, these are some of the most important in getting started. All in One SEO Pack – […]
Keyword Research is the Bedrock of your SEO Foundation
Keywords are still the words and text used to query the web. Not using images and video yet on a large scale basis, but keyword research is still the main table stake. One of the first sessions at SMX West is on Keyword Research. The first step to success with any marketing campaign is to […]
What’s New With Google Analytics and Website Optmizer – SES San Jose 2008
After a great Keynote I am now at the second panel of the day for Avinash Kaushik of Google. He is presenting with Tom Leung pf Google Website Optimizer. Avinash has an analogy on how to describe Bounce Rate – I came, I puked, I left. Us SEM nerds eat that stuff up. On the […]
SEO Tools for Firefox
There are a host of add-ons that you can – well – add on to the Firefox broswer that can help you monitor the activity of your site. Below is an incomplete list of Firefox add-ons. Firefox First you are going to need the Firefox browser if you don’t already have it. Firefox is an […]
Optimize your Images for the Search Engines
If you’ve been to our Intro to Search Engine Marketing Class then you’ve heard us preached about how important the content is on your web site. And because the search engines can not read images it is important that you pay extra close attention to them. Image search is now the fastest growing vertical search […]
Google’s Conversion Optimizer
A few of our clients are running Pay Per Click (PPC) campaigns with Google’s AdWord program and it seems on a weekly basis the guru’s at Google are trying to better serve you and/or your money, depending how you look at it. One of the newest additions to the AdWords stable is the Conversion Optimizer […]