If you’ve been to our Intro to Search Engine Marketing Class then you’ve heard us preached about how important the content is on your web site. And because the search engines can not read images it is important that you pay extra close attention to them. Image search is now the fastest growing vertical search […]
Google’s Conversion Optimizer
A few of our clients are running Pay Per Click (PPC) campaigns with Google’s AdWord program and it seems on a weekly basis the guru’s at Google are trying to better serve you and/or your money, depending how you look at it. One of the newest additions to the AdWords stable is the Conversion Optimizer […]
Meta Tags – The Game is Always Changing Part II
Last post we talked about Meta Tags descriptions and keywords and we left off telling you that you can be penalized for stuffing your keywords. Some of you in SEM know this but most of our clients don’t. There is some gray area so let’s do some digging and find out what the rules are. […]
Meta Tags – The Game is Always Changing Part I
Often when building a site the Meta Tags cause us to pause and wonder ‘Am I just going through the motions’ when I add my keywords and description to these tags? Do we really need to add this information every time we build a site? Although I haven’t found a definite NO I have found […]
Tendenci User Conference 2007
Schipul https://www.schipul.com will be hosting it’s inaugural Tendenci User Conference on September 28th 2007. This is exciting news as it will help new and existing Tendenci users ‘utilize their web sites to its fullest extent and grow their business and organization online’. The conference will feature a jam packed day of informative sessions that will […]
Web Marketing Fundamentals Increase Sales Lead Generation
Web sites respond differently from other advertising media for two primary reasons. The first is that web users are incredibly impatient. The second is that they are incredibly smart. The more we treat people on the web like they are impatient and smart, the higher the conversion rate from visitor to phone call or contact […]
Feed Me – RSS Feed basics that Will make your brain smarter
This is an RSS Icon. What does it do? An RSS Feed lets you read all of your favorite websites from one location. Instead of having to parade around the net finding out which one of your favorite sites has been updated, a feed reader can do this for you and gather it all in […]
Google AdWords – Why Searching for Your Ad May Be Hurting Your Campaign
When you run a Pay Per Click campaign often times you may get the urge to search for your ads. Although this may seem enticing you are actually hurting your campaign. Google determines the effectiveness of your campaign by Click Through Rate or CTR. This is measured on how many times your ad is seen […]
New Schipul SEM Forum – Join in & Let Us Hear You
We’ve created an easy to use online forum for our current and future SEM clients here at Schipul. We’d love to hear from. Share your insight as to what has worked for you and what hasn’t. Many times we get frustrated with things and never really take to the time to voice our concerns. Also, […]
Search Engine Marketing Presentation
Boost your Presence, Build you Brand Thanks to the good folks at Slideshare we can now share with our PowerPoint presentations that we use in our Search Engine Marketing training here at Schipul Below is our Introduction to Search Engine Marketing presentation that was prepared by Annisa Chan. You can view other Schipul SEM […]