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Search Engine Marketing for Online Lead Generation and Conversion - by White Hat Ops

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Google Doodle – 50th anniversary of Sputnik

October 4, 2007 by Jason McElweenie

Google routinely changes their logo to mark a point of history. Today it was the 50th anniversary of the Sputnik launch. The Sputnik ‘was the first artificial satellite to be put into geocentric orbit. Launched by the Soviet Union on October 4, 1957, it was the first satellite of the Sputnik program.’ [wikipedia].   Sputnik […]

Filed Under: Web/Tech, Zeitgeist & Trends

Optimize your Images for the Search Engines

September 25, 2007 by Jason McElweenie

If you’ve been to our Intro to Search Engine Marketing Class then you’ve heard us preached about how important the content is on your web site.  And because the search engines can not read images it is important that you pay extra close attention to them. Image search is now the fastest growing vertical search […]

Filed Under: SEO Tools

Google’s Conversion Optimizer

September 25, 2007 by Jason McElweenie

A few of our clients are running Pay Per Click (PPC) campaigns with Google’s AdWord program and it seems on a weekly basis the guru’s at Google are trying to better serve you and/or your money, depending how you look at it. One of the newest additions to the AdWords stable is the Conversion Optimizer […]

Filed Under: SEO Tools

Meta Tags – The Game is Always Changing Part II

September 13, 2007 by Jason McElweenie

Last post we talked about Meta Tags descriptions and keywords and we left off telling you that you can be penalized for stuffing your keywords. Some of you in SEM know this but most of our clients don’t. There is some gray area so let’s do some digging and find out what the rules are. […]

Filed Under: Google, Latest News & Algorithm Updates

Meta Tags – The Game is Always Changing Part I

September 7, 2007 by Jason McElweenie

Often when building a site the Meta Tags cause us to pause and wonder ‘Am I just going through the motions’ when I add my keywords and description to these tags? Do we really need to add this information every time we build a site? Although I haven’t found a definite NO I have found […]

Filed Under: Google, Latest News & Algorithm Updates

Tendenci User Conference 2007

September 4, 2007 by Jason McElweenie

Schipul https://www.schipul.com will be hosting it’s inaugural Tendenci User Conference on September 28th 2007. This is exciting news as it will help new and existing Tendenci users ‘utilize their web sites to its fullest extent and grow their business and organization online’. The conference will feature a jam packed day of informative sessions that will […]

Filed Under: Schipul

Web Marketing Fundamentals Increase Sales Lead Generation

August 30, 2007 by Jason McElweenie

Web sites respond differently from other advertising media for two primary reasons.  The first is that web users are incredibly impatient. The second is that they are incredibly smart.  The more we treat people on the web like they are impatient and smart, the higher the conversion rate from visitor to phone call or contact […]

Filed Under: Marketing

Feed Me – RSS Feed basics that Will make your brain smarter

August 27, 2007 by Jason McElweenie

This is an RSS Icon. What does it do? An RSS Feed lets you read all of your favorite websites from one location. Instead of having to parade around the net finding out which one of your favorite sites has been updated, a feed reader can do this for you and gather it all in […]

Filed Under: Web/Tech

Google AdWords – Why Searching for Your Ad May Be Hurting Your Campaign

August 21, 2007 by Jason McElweenie

When you run a Pay Per Click campaign often times you may get the urge to search for your ads. Although this may seem enticing you are actually hurting your campaign. Google determines the effectiveness of your campaign by Click Through Rate or CTR. This is measured on how many times your ad is seen […]

Filed Under: Google AdWords

New Schipul SEM Forum – Join in & Let Us Hear You

August 21, 2007 by Jason McElweenie

We’ve created an easy to use online forum for our current and future SEM clients here at Schipul. We’d love to hear from. Share your insight as to what has worked for you and what hasn’t. Many times we get frustrated with things and never really take to the time to voice our concerns. Also, […]

Filed Under: Schipul

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