The good folks at Lullabot have provided a great set of videos that explain how to configure your Drupal website for maxium Search Engine Optimization (SEO). If you are new to SEO, these videos are a great introduction to the essential Drupal modules that will enhance your Search Engine Marketing (SEM) campaign. You will learn […]
The Posts feature in Google Places for Local Promotion
In the new era of micro messaging, Google has added Posts to the Google Places listing tools. Think of this as a small welcome or featured message to your clients and to promote your business. If you haven’t see this yet, Google Places is the newest version of Local or Google Map type listings. Once […]
Holiday Planning for SEO and Marketing – IS Conference
We had the opportunity to speak at the Houston IMA annnual Interactive Strategies Conference in this week. The toughest part of the conference was not being able to see all the good quality presentations since there were multiple session tracks for the day. We happen to think Holiday and Seasonal trends are pretty insightful and […]
Google Instant Search – Impressions and Search Training
Google Instant has been announced today. The new feature for signed in users of Google Search will anticipate search query and display search results on the query page based on initial characters. One of the most talked about changes in the several Google Blogs indicates it may have a strong relationship to impressions vs. click […]
Make sure text is actually text
Search Engine crawlers are great at crawling text. They can pick out words and phrases and interpret the meaning of a page and then list it in search engine searches related to those words. However, search engines are not great at reading text in images. But, you and your client really want to use a […]
SEM News – FBML adds Google Analytics to Facebook, Google Automates CPC – Measure
A couple of good articles we worked through this week in measure and online advertising. FBML can add Google Analytics tracking to your facebook pages. You finally have the outer edge offices understanding the need to allocate resources to social media. Now, you want to measure some of your traffic to your faceBook Fan page? […]
Google Analytics Application Directory
Google recently announced their application directory from a Google Analytics blog post. It includes links to online applications, mobile applications, and other add-ons to help you extend Google Analytics. Below are some of the applications we use. Analytics App and Analytics HD Available for the iPhone and the iPad, these two apps give you a […]
SEO from DrupalCon SF 2010
Last week I attended DrupalCon San Francisco. I recapped Days 1, 2, and 3 already, but I thought I’d spend some time focusing in on SEO for Drupal. We’ve talked about Drupal SEO here before, but I’d like to add to that with some of the new things we’ve learned from DrupalCon. Jen Lampton and […]
SEO Videos from an Online Rockstar, Twitter Archives, Promotions
In most industries, there will be a few have led from the beginning or quickly make their name recognizable when the enter the scene. Search Engine Marketing is no exception and one of the SEO industry rockstars is Jill Whalen of High Rankings Online. If you interested in SEO, poke around her site, follow her […]
SEM News Roundup – Speed, Opt-out Tracking, and So What
Over the past few weeks there have been some great articles published in the SEM world that you may have missed. Instead of trying to re-invent the wheel, we wanted to share them here so you can stay up to date on the latest news and thoughts from the search engine marketing world. Google uses […]
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