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You are here: Home / Archives for ses2008

Dan Heath Morning Keynote – SES San Jose 2008

August 21, 2008 by Jason McElweenie

The last keynote of the conference on the last day and it is once again moderated by … … you guessed it Kevin Ryan and features Dan Heath co-author, with his brother Chip, of Made to Stick – Why Some Idea Survive and Others Die. From the Made to Stick site; Why do some ideas […]

Filed Under: Conferences and Events Tagged With: ses2008

Facebook, Feeds & Micro-Blogging – SES San Jose 2008

August 20, 2008 by Jason McElweenie

Last Social Media panel of the day is moderated by the moderating master Kevin Ryan and features Andy Beal of Marketing Pilgrim LLC, David Snyder of JRDunn.com, Neil Patel of ACS and Brian Morrissey of AdWeek Sites such as Facebook and Twitter are not only great for connecting and sharing information with friends and clients […]

Filed Under: Conferences and Events, Social Media Tagged With: ses2008

Social Media Analysis and Tracking – SES San Jose 2008

August 20, 2008 by Jason McElweenie

The third Social Media panel of the day is moderated by Marshall Sponder of Monster.com and features Breanna Wigle of Military Advantage, Edmund Wong of ICrossing, Todd Parsons of the Allen Parson Project, Dr Evil’s giant Space Laser, jk he is with BuzzLogic.com and Rob Key of Converseon The topic at hand is measuring and […]

Filed Under: Conferences and Events, Social Media, Stats & Data Tagged With: ses2008

Successful Tactics in Social Media Optimization – SES San Jose 2008

August 20, 2008 by Jason McElweenie

After a delicious lunch at the Good Karma Vegan Cafe it’s back to the Social Media track here at SES San Jose 2008. This panel is again moderated by Pauline Ors of IBM and features Kendall Allen of Incognito Digital, David Snyder of JRDunn.com and Liana Evans of KeyRelevance. First up its Kendall Allen on […]

Filed Under: Conferences and Events, Social Media Tagged With: ses2008

Social Media Marketing: What is it and What is it Good For? – SES San Jose 2008

August 20, 2008 by Jason McElweenie

The Social Media track is where you will find me today, although most of what I will hear today is stuff I already know but I hope to impart on you the wisdom of how to effectively research and address an effective Social Media campaign. The first Social Media panel of the day is moderated […]

Filed Under: Conferences and Events, Social Media Tagged With: ses2008

Why Does Search Get Credit for Everything? – SES San Jose 2008

August 20, 2008 by Jason McElweenie

Everyone is moving a little slowly and quietly today. Last night was the Google Glow in the Dark dance party out at Googleplex and they certainly delivered. There was tons to do and see plus everything was FREE! Moderating the morning keynote once again is Kevin Ryan with Bill Hunt of Global Strategies International and […]

Filed Under: Conferences and Events, Stats & Data Tagged With: ses2008

What’s New With Google Analytics and Website Optmizer – SES San Jose 2008

August 19, 2008 by Jason McElweenie

After a great Keynote I am now at the second panel of the day for Avinash Kaushik of Google. He is presenting with Tom Leung pf Google Website Optimizer. Avinash has an analogy on how to describe Bounce Rate – I came, I puked, I left. Us SEM nerds eat that stuff up. On the […]

Filed Under: Conferences and Events, Google Analytics, SEO Tools Tagged With: ses2008

Technical & Information Giants Keynote – SES San Jose 2008

August 19, 2008 by Jason McElweenie

Ok, I’m fed and thirsty for more knowledge and this afternoons keynote promises to be a good one. Moderated once again by Kevin Ryan with Mike Grehan of Acronym Media and features Matt Cutts of Google, Danny Sullivan of Search Engine Land, Tim Westergren of Pandora(ps RIAA please leave them alone), Robert Scoble of FastCompany.tv, […]

Filed Under: Conferences and Events, Marketing Tagged With: ses2008

Measuring Success in a Web 2.0 World – SES San Jose 2008

August 19, 2008 by Jason McElweenie

Second panel of the day is moderated by Richard Zwicky of Enquisite featuring Avinash Kaushik of Google, Jim Sterne of Web Analytics Association(a client!), Matthew Bailey of SiteLogic and Marshall Sponder of Monster.com Kaushik, author of Web Analytics, An Hour a Day is first up talking about the thing that most defines him – his […]

Filed Under: Conferences and Events, Stats & Data Tagged With: ses2008

Satya Nadella Tuesday Keynote – SES San Jose 2008

August 19, 2008 by Jason McElweenie

First up today is the opening keynote by Satya Nadella of Microsoft then after that the expo hall opens up. I wonder what interesting things I can grab to put on my desk that six months later will turn into the bane of my existence. Nadella is the Senior Vice President of the Search, Portal […]

Filed Under: Conferences and Events Tagged With: ses2008

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