Glen Allsop has a great post at Search Engine Land on Social Media Marketing. Dubbed ‘15 Truths About Social Media Marketing‘, Glen points out some of things that helped him in his role as a ‘Social Media Manager’ in Cape Town.

  Some of the points Glen touches on;

1. You must get involved in the top social media sites to understand them thoroughly. 
2. You must be a real user. 
3. Not everything you try will work. 
4. Results can’t be guaranteed. 
5. Engage in communities. 
6. Understand the benefits. 
7. Social media marketing is only one strategy.

They are all really good points and for those of you about to embark on a social media campaign, or are on the fence about social media, don’t know what it is or how to do it I suggest you check out his post here

15 Truths About Social Media Marketing

Jason McElweenie

For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com

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