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Google Login Account Using Your Existing Email

March 10, 2020 by Jonti Bolles

Google Login Account Using Your Existing Email

Already have an email account for work, business, or personal that is NOT a Gmail account? You can use it to create a Google login to access services such as Google Analytics, Google Ads, and Google My Business. This will consolidate your business logins in one place, letting you keep your existing email address without […]

Filed Under: Google, How Tos and FAQs

Local Business – How to Add Posts to your Google Business Listing

June 23, 2017 by Jonti Bolles

Local Business – How to Add Posts to your Google Business Listing

Google completed the rollout of a new feature into the Google My Business (Maps, Places, GMB) accounts. You can now add Posts to your listing to have them reach a wider audience in Search. Posts can show up in both Maps and Search results. You can access the feature by logging in directly at Google […]

Filed Under: Google, How Tos and FAQs, Location Based SEM Tagged With: Google, seo

What SEOs Have Been Waiting For – Google’s Penguin Algo is Now Real – Time!

September 28, 2016 by Radames Ortiz

What SEOs Have Been Waiting For – Google’s Penguin Algo is Now Real – Time!

Another weekend and with it another major Google algorithmic update. What SEOs have been waiting for over two years has finally happened. Last Friday, September 23rd, Google announced Penguin 4.0 is now baked into its search core algorithm, Hummingbird  and is now real-time! So What is Google Penguin? According to Search Engine Land, “Penguin is […]

Filed Under: Google, How Tos and FAQs, Keeping up with the Search Engines, Latest News & Algorithm Updates, Marketing, SEO Fun, SEO Tools, Stats & Data Tagged With: algorithms, Google, seo

[VIDEO] Checklist to Monitor the Health of Your Website Using Google Webmaster Tools

July 29, 2013 by Caitlin Kaluza

[VIDEO] Checklist to Monitor the Health of Your Website Using Google Webmaster Tools

  Google Webmaster Tools provides a wealth of knowledge about the way Search Engines Crawl and Index your website – and the best part is that this data comes directly from Google! Google Webmaster Tools: Where to Start? Often our clients log into Google Webmaster Tools and get overwhelmed by the amount of data available. […]

Filed Under: How Tos and FAQs, SEO Tools Tagged With: Google Webmaster Tools, Webmaster Tips and Tools, Website Health Checklist

SEM 2013 Tune Up Checklist for Your Website

February 7, 2013 by Caitlin Kaluza

SEM 2013 Tune Up Checklist for Your Website

2013 is in full swing (can you believe it’s already February?) and the beginning of the year is a great time to audit your Search Engine Marketing efforts for 2013. We’ve put together a checklist of items to review! 1. Double Check Your Goal Tracking in Google Analytics Throughout the year you have probably launched new […]

Filed Under: How Tos and FAQs Tagged With: Google Analytics Reporting, Google panda update, SEM checklist

ASAP Utilities: One Tool to Rule Them All

June 7, 2012 by Melissa Bregar

ASAP Utilities: One Tool to Rule Them All

4 ASAP Utility functions that will make you love Excel even more… As a senior production manager at PPC Associates, I spend a great deal of my day working in Microsoft Excel, whether that be manipulating data for reporting or prepping an upload sheet to load into AdWords Editor (Google AdWords’ offline editing program). When […]

Filed Under: Excel Tips and Tools, Google AdWords, How Tos and FAQs, PPC Tools Tagged With: excel tips, excel tools

Adwords, Simplified; Quality Scores, Not So Much …

May 29, 2012 by dtankersley

Adwords, Simplified; Quality Scores, Not So Much …

Adwords are surprisingly complicated – a side effect of having LOTS of user options and the TON of data google collects and crunches to optimize user experience (ie, the likelihood of internet searchers to quickly find relevant ads).  Infographic by pulpmedia: Awesomely Accessible Lesson in the Basics of Adwords 1) What you pay (CostPerClick) depends on: […]

Filed Under: Google, Google AdWords, How Tos and FAQs, PPC Tools

Essential Excel Tools for Writing PPC Ads

May 15, 2012 by Laura Rodnitzky

Essential Excel Tools for Writing PPC Ads

Guest Blogger:  Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. Writing PPC ads can be fun – using your brain to shoehorn great messaging into a limited number of characters is like doing puzzles. The parts of the copy-creation process that […]

Filed Under: Google AdWords, How Tos and FAQs, PPC Tools

HOWTO: Handle Negative Online Business Reviews Like a Pro

April 18, 2012 by Jennie Lane

HOWTO: Handle Negative Online Business Reviews Like a Pro

Let’s face it, online reviews can make you or break you. People rely more than ever on online review sites before making purchases or doing business with a company. If you’re not already monitoring reviews of your company then it’s time to start. Claim Any Listings Floating Around the Web The first thing you should […]

Filed Under: How Tos and FAQs, Marketing

3 Microsoft AdCenter Tips to Manage Your PPC Campaigns

April 5, 2012 by Laura Rodnitzky

3 Microsoft AdCenter Tips to Manage Your PPC Campaigns

Guest Blogger:  Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. Last month I wrote about a few ways to use Google’s AdWords Desktop Editor to more efficiently manage campaigns in Google AdWords. This month I’ll share some of my favorite tricks […]

Filed Under: How Tos and FAQs, Microsoft, Microsoft AdCenter, Web/Tech Tagged With: adcenter, Microsoft, PPC, sem

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