Already have an email account for work, business, or personal that is NOT a Gmail account? You can use it to create a Google login to access services such as Google Analytics, Google Ads, and Google My Business. This will consolidate your business logins in one place, letting you keep your existing email address without […]
Local Business – How to Add Posts to your Google Business Listing
Google completed the rollout of a new feature into the Google My Business (Maps, Places, GMB) accounts. You can now add Posts to your listing to have them reach a wider audience in Search. Posts can show up in both Maps and Search results. You can access the feature by logging in directly at Google […]
What SEOs Have Been Waiting For – Google’s Penguin Algo is Now Real – Time!
Another weekend and with it another major Google algorithmic update. What SEOs have been waiting for over two years has finally happened. Last Friday, September 23rd, Google announced Penguin 4.0 is now baked into its search core algorithm, Hummingbird and is now real-time! So What is Google Penguin? According to Search Engine Land, “Penguin is […]
[VIDEO] Checklist to Monitor the Health of Your Website Using Google Webmaster Tools
![[VIDEO] Checklist to Monitor the Health of Your Website Using Google Webmaster Tools](https://thesemblog.com/wp-content/uploads/2013/07/Screen-Shot-2013-07-29-at-12.35.58-PM-150x150.png)
Google Webmaster Tools provides a wealth of knowledge about the way Search Engines Crawl and Index your website – and the best part is that this data comes directly from Google! Google Webmaster Tools: Where to Start? Often our clients log into Google Webmaster Tools and get overwhelmed by the amount of data available. […]
SEM 2013 Tune Up Checklist for Your Website
2013 is in full swing (can you believe it’s already February?) and the beginning of the year is a great time to audit your Search Engine Marketing efforts for 2013. We’ve put together a checklist of items to review! 1. Double Check Your Goal Tracking in Google Analytics Throughout the year you have probably launched new […]
ASAP Utilities: One Tool to Rule Them All
4 ASAP Utility functions that will make you love Excel even more… As a senior production manager at PPC Associates, I spend a great deal of my day working in Microsoft Excel, whether that be manipulating data for reporting or prepping an upload sheet to load into AdWords Editor (Google AdWords’ offline editing program). When […]
Adwords, Simplified; Quality Scores, Not So Much …
Adwords are surprisingly complicated – a side effect of having LOTS of user options and the TON of data google collects and crunches to optimize user experience (ie, the likelihood of internet searchers to quickly find relevant ads). Infographic by pulpmedia: Awesomely Accessible Lesson in the Basics of Adwords 1) What you pay (CostPerClick) depends on: […]
Essential Excel Tools for Writing PPC Ads
Guest Blogger: Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. Writing PPC ads can be fun – using your brain to shoehorn great messaging into a limited number of characters is like doing puzzles. The parts of the copy-creation process that […]
HOWTO: Handle Negative Online Business Reviews Like a Pro
Let’s face it, online reviews can make you or break you. People rely more than ever on online review sites before making purchases or doing business with a company. If you’re not already monitoring reviews of your company then it’s time to start. Claim Any Listings Floating Around the Web The first thing you should […]
3 Microsoft AdCenter Tips to Manage Your PPC Campaigns
Guest Blogger: Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. Last month I wrote about a few ways to use Google’s AdWords Desktop Editor to more efficiently manage campaigns in Google AdWords. This month I’ll share some of my favorite tricks […]