Another weekend and with it another major Google algorithmic update. What SEOs have been waiting for over two years has finally happened. Last Friday, September 23rd, Google announced Penguin 4.0 is now baked into its search core algorithm, Hummingbird and is now real-time! So What is Google Penguin? According to Search Engine Land, “Penguin is […]
2016 Internet Trends from Mary Meeker
Each year, data and technology industry leaders await the release of Mary Meeker’s comprehensive slide deck on Internet Trends. This is no light reading, but 213 slides of well documented information, statistics and analysis showing a current state and predictive trends in advertising, human-computer interfaces and data. Save this to your favorite bookmark, download or […]
Pinterest: Why it’s worth the investment, and how to get your ROI
If you’re the person in charge of social media at your company, Pinterest may cause you to groan and look for excuses to opt out of maintaining yet another communication channel. Unfortunately Pinterest is increasingly looking like a medium marketers shouldn’t ignore; fortunately, it also looks like a medium that delivers significant ROI, and might […]
HOWTO: Handle Negative Online Business Reviews Like a Pro
Let’s face it, online reviews can make you or break you. People rely more than ever on online review sites before making purchases or doing business with a company. If you’re not already monitoring reviews of your company then it’s time to start. Claim Any Listings Floating Around the Web The first thing you should […]
HOWTO: Use the Dimensions Tab to Improve Your PPC Campaigns
Guest Blogger: Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. If you’re running paid search campaigns in Google AdWords, and you don’t already use the Dimensions tab, you’re missing out on a ton of useful data. Rolled out in mid-2010, the […]
HOW TO: Optimize Your Google Plus Page
With Google’s recent Search Plus Your World update, it is now more important than ever to have a highly optimized Google+ page. Since Google now shows social results mixed in with organic results, your Google+ page is extremely crucial in helping you appear in Google. With the release of Google’s Search Plus Your World update, […]
Brian Wheelis of Facebook at SchipulCon on Facebook Ads & New Facebook Features
SchipulCon is in full swing! We were thrilled to see Brian Wheelis of Facebook speak Thursday on Facebook Ads. Below are our notes: On Facebook Fan Pages Your page represents who you are, similar to an individual’s profile page. The page is the concert, the ad is the ticket to that concert. That concert may […]
Meet the Stars of Search Marketing
SEO.com recently came out with a stellar infographic featuring the Stars of Search Marketing. You may or may not yet be familiar with these names but in the world of Search Engine Optimization, you should definitely know their work. This fun infographic also showcases the future of search according to these SEO experts.
The Posts feature in Google Places for Local Promotion
In the new era of micro messaging, Google has added Posts to the Google Places listing tools. Think of this as a small welcome or featured message to your clients and to promote your business. If you haven’t see this yet, Google Places is the newest version of Local or Google Map type listings. Once […]
Holiday Planning for SEO and Marketing – IS Conference
We had the opportunity to speak at the Houston IMA annnual Interactive Strategies Conference in this week. The toughest part of the conference was not being able to see all the good quality presentations since there were multiple session tracks for the day. We happen to think Holiday and Seasonal trends are pretty insightful and […]