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New Google Analytics Features Released

Tuesday, October 20, 2009

Today, the Google Analytics Blog detailed some of the new features that are out now and coming soon. Here is a rundown of what is included and why you need it.

More Goals

Previously you could only have 4 goals per profile. Now you can have up to twenty, made up of 4 sets of 5 goals. Additionally, you can now setup Engagement Goals which allow you to use Time on Site and Pages per Visit as goal-capturing metrics. This is valuable for many types of sites (like Blogs!) that may consider a Goal accomplished without actually capturing contact information or making a sale.

Advanced Filters

Advanced Filters allow you to create single one-off filters for different reports. Currently, you would need to use the Advanced Segments to accomplish this. Now, filtering top landing pages with over 10 visits and bounce rates over 80% is a snap. This will help you find the pain points in your site and make positive changes. This can also help you identify your top performing keywords and markets.

Automatic and Custom Alerts

If you use Google Alerts then you know how valuable it is to have this kind of automation. These alerts will allow you to track increases in certain activities or to certain pages on your site. They will be very useful when tracking different campaigns and when monitoring the effects of social media. These alerts can be viewed and grouped by date or by type, so you can create clear reports for the things you need to watch, and they can be emailed to you automatically. Alerts are not available yet but should be out by the end of the month.

Other features include Mobile tracking without javascript for older mobile browsers and more custom variables options for tracking members and logged-in status. These take a bit more work to setup but can give you even more details for your more advanced sites.

Many of these features are available today and the rest will be rolled out very soon. Check back with us at theSEMblog for more tips on how to use these great new tools.

Written by JMO. For more information please contact the Search Engine Marketing Team at White Hat Ops –


One Response to “New Google Analytics Features Released”

  1. pravakar says:

    This feature is very good useful and also we can track visitors behavior.

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