The SEM Blog

Search Engine Marketing for Online Lead Generation and Conversion - by White Hat Ops

Local Business – How to Add Posts to your Google Business Listing

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Google completed the rollout of a new feature into the Google My Business (Maps, Places, GMB) accounts. You can now add Posts to your listing to have them reach a wider audience in Search. Posts can show up in both Maps and Search results. You can access the feature by logging in directly at https://business.google.com/post/ […]

Recap: Google Marketing Next 2017

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Recap of Google Marketing Next 2017 from San Francisco during Google I/O week. #googlemarketingnext The Future of Marketing – A live keynote with Google about upcoming changes and advances in Google Advertising. Sridhar Ramaswamy – Senior VP Ads & Commerce Mobile has forever changed how we live. Billions of searches daily. 87% of smartphone owners […]

HOW TO Optimize for Google’s Mobile Index

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Google has announced that it will soon be splitting its index between mobile and desktop, but the exact date is still likely months away.  According to Search Engine Land: “Google will create a separate mobile index within the next few months. Furthermore, this mobile index will become the primary Google index. The newly separated desktop […]

“Possum” Is Google’s Local Search Algorithim Update

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via GIPHY Here is what SEOs Know About “Possum” Local Search Engine Algorithm Update: From Search Engine Land: All the evidence seems to indicate this particular update only impacted ranking in the 3-pack and Local Finder (AKA the local results or Google Maps results). The main purpose of the update was to diversify the local results and […]

What SEOs Have Been Waiting For – Google’s Penguin Algo is Now Real – Time!

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Another weekend and with it another major Google algorithmic update. What SEOs have been waiting for over two years has finally happened. Last Friday, September 23rd, Google announced Penguin 4.0 is now baked into its search core algorithm, Hummingbird  and is now real-time! So What is Google Penguin? According to Search Engine Land, “Penguin is […]

Session at PubCon Austin 2015 – Content Remarketing from Leads

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PubCon Austin 2015 was held during the beautiful Spring in Texas. One of the most informative sessions was the Increasing Your Leads and Sales With Content Remarketing by Damon Gochneaur of Aspiro Agency and Sean Dolan of PushFire. These guys provided well documented insights into remarketing advertising. Damon kicked off our session with describing what feels like a […]

Optimize Your Mobile Site for Usability and SEO

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  If your business does not have a mobile-friendly site then website ranking can and will likely be affected. If your business or association does have a mobile responsive site (and we hope you do), then you should focus on optimizing with the tools and analysis readily available. Since 2013, Google has been preparing webmasters […]

Panda Do’s and Don’t from Moz

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It is not often that I see a clear and short video explaining complex ideas. Panda and Penguin algorithm updates from Google continue to confuse and perplex most people who are not directly in the SEO industry. Moz published a WhiteBoard Friday video outlining how to move forward with your website and content to make […]

Google Analytics Tools for NPOs from the 2013 Nonprofit Technology Conference

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Last week, our team attended the Nonprofit Technology Conference in Minneapolis! We are posting our recaps and resources from the conference over on the Tendenci website. For The SEM Blog, we’ve included some tools from speaker Justin Cutroni of Google. Justin presented on Google for Nonprofits and Smart Data. The Schipul/Tendenci team at NTC 2013! Analytics […]