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Google Analytics Tools for NPOs from the 2013 Nonprofit Technology Conference

April 24, 2013 by Caitlin Kaluza

Google Analytics Tools for NPOs from the 2013 Nonprofit Technology Conference

Last week, our team attended the Nonprofit Technology Conference in Minneapolis! We are posting our recaps and resources from the conference over on the Tendenci website. For The SEM Blog, we’ve included some tools from speaker Justin Cutroni of Google. Justin presented on Google for Nonprofits and Smart Data. The Schipul/Tendenci team at NTC 2013! Analytics […]

Filed Under: Conferences and Events, Google Analytics Tagged With: Analytics tools for NPOs, Google Analytics, Google Analytics for Nonprofits

Schedule Your Reporting in the New Google Analytics

May 17, 2012 by Jennie Lane

Schedule Your Reporting in the New Google Analytics

They say change is a good thing, but it isn’t always easy. SEOs everywhere are experiencing the big change taking place with Google phasing out the old version of Google Analytics. It seems like Google is itching for the “old version” of Analytics to go away. The only way to even get to the old […]

Filed Under: Google, Google Analytics, Latest News & Algorithm Updates Tagged With: Google, Google Analytics, New Google Analytics, reporting, Web Analytics

Quantitative Effects of the Penguin Police

May 10, 2012 by dtankersley

Quantitative Effects of the Penguin Police

Penguin sparked fear in many SEOers, with blog posts like Anatomy of a Disaster, Penguins, Pandas and Panic at the Zoo, and innumerable accounts of sites losing over half of their traffic. Penguin is Google’s latest search algorithm update, and is supposed to level the playing field – increasing ranking for websites that have great content but […]

Filed Under: Google Analytics, Stats & Data, Uncategorized Tagged With: penguin google charts anchor text money keyword

The Familiarity Effect: PPC vs Organic Search

April 12, 2012 by dtankersley

The Familiarity Effect: PPC vs Organic Search

Dave Underwood of Topspot Internet Marketing spoke on “Improving Website Measurement & Analytics” at the HiMA luncheon last week in Houston, Texas. He offered useful insight for successful marketing, some of it surprisingly simple. For example, recording and listening to phone calls: if your sales people give inaccurate information or fail in some other way […]

Filed Under: Conferences and Events, Google, Google Analytics, Stats & Data Tagged With: Google Analytics, organic search, pay per click, PPC, search engine marketing, sem, Web Analytics

Google Introduces Google Analytics Premium

October 3, 2011 by Christine Pegg

Google Introduces Google Analytics Premium

Last Friday, Google announced the release of the Google Analytics Premium. Users now have the option to go premium for an annual flat rate fee, which still has not been disclosed. What’s included in this premium account? The premium package includes a number of exciting upgrades and new features including more insights and around the […]

Filed Under: Google, Google Analytics, SEO Tools

Intermediate Google Analytics & Upcoming Webinars

August 1, 2011 by Christine Pegg

Intermediate Google Analytics & Upcoming Webinars

Last month, our rock star Search Engine Marketing Manager, Caitlin Kaluza, gave a webinar on Intermediate Google Analytics. In case you missed it, we are recapping all the great information in today’s blog post. As an added SEM brain candy bonus, we’ve got all the slides from the webinar below.

Filed Under: Free Training, Google Analytics Tagged With: events, Google Analytics, intermediate google analytics, intro to google analytics, webinars

Intro to Google Analytics & Making Business Decisions with Analytics

May 25, 2011 by Caitlin Kaluza

Intro to Google Analytics & Making Business Decisions with Analytics

I had this privilege this morning of speaking to a group for the CultureMap Connect Series – a free monthly series that brings in speakers to talk about Social Media and the web.

I tried to keep the theme not only how to use Analytics, but what do with the numbers once you get them. How can you use Google Analytics to make Business decisions. Decisions like…

Filed Under: Conferences and Events, Free Training, Google Analytics Tagged With: business analytics, culturemap connect, google analytics howto, intro to google analytics

Google Analytics Application Directory

May 12, 2010 by JMO

Google recently announced their application directory from a Google Analytics blog post. It includes links to online applications, mobile applications, and other add-ons to help you extend Google Analytics. Below are some of the applications we use. Analytics App and Analytics HD Available for the iPhone and the iPad, these two apps give you a […]

Filed Under: Google, Google Analytics Tagged With: Anayltics apps, Google Analytics, Stats & Data

SEM News Roundup – Speed, Opt-out Tracking, and So What

April 12, 2010 by JMO

Over the past few weeks there have been some great articles published in the SEM world that you may have missed. Instead of trying to re-invent the wheel, we wanted to share them here so you can stay up to date on the latest news and thoughts from the search engine marketing world. Google uses […]

Filed Under: Google Analytics, Latest News & Algorithm Updates Tagged With: Google, Google Analytics, Web Analytics

New Google Analytics Features Released

October 20, 2009 by JMO

Today, the Google Analytics Blog detailed some of the new features that are out now and coming soon. Here is a rundown of what is included and why you need it. More Goals Previously you could only have 4 goals per profile. Now you can have up to twenty, made up of 4 sets of […]

Filed Under: Google Analytics, Stats & Data Tagged With: Google Analytics, Web Analytics

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