Boost your Presence, Build you Brand Thanks to the good folks at Slideshare we can now share with our PowerPoint presentations that we use in our Search Engine Marketing training here at Schipul Below is our Introduction to Search Engine Marketing presentation that was prepared by Annisa Chan. You can view other Schipul SEM […]
SMO is the new SEO (Part 1): Optimize your Social Media for Branding and Sales Success
Social Media Optimization (SMO) is Search Engine Optimization’s (SEO) crazy cousin. You know the one who kind of looks like SEO but has a nose piercing and a wild, adventurous streak that you still might be trying to figure out. If your organization has started experimenting with Social Media tactics (which is a great idea, […]
Looking at the Big Picture for Search Engine Optimization
When doing search engine optimization, often people will be worried about doing the wrong thing and focus too deeply into the small details and miss the big picture of SEO. Before you start doing SEO you should first decide in which direction you want your site to go before worrying about how many keywords […]
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