Our very own Jennie Lane from the Schipul Search Engine Marketing team recently conducted a webinar on how to optimize your Tendenci site for SEO. One of the great things about our Tendenci software is that SEO is baked into the code. That is Tendenci allows you to easily edit SEO tags like Meta, Alt […]
3 Google Adwords Editor Tips to Manage Your PPC Campaigns
Guest Blogger: Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. AdWords Editor is a go-to tool for anyone managing large accounts or campaigns in Google AdWords. But even if you’re only dealing with small campaigns, it’s worth checking out this free […]
HOWTO: Submit Your Website to DMOZ
Why You Should Submit Your Site to DMOZ DMOZ is the largest open directory and many search engines like Google rely on it for additional information about a website. The main reasons to submit your site to DMOZ is to gain an authority backlink and consequently improve your search ranking. It is free to submit your […]
Intermediate Google Analytics & Upcoming Webinars
Last month, our rock star Search Engine Marketing Manager, Caitlin Kaluza, gave a webinar on Intermediate Google Analytics. In case you missed it, we are recapping all the great information in today’s blog post. As an added SEM brain candy bonus, we’ve got all the slides from the webinar below.
Intro to Google Analytics & Making Business Decisions with Analytics
I had this privilege this morning of speaking to a group for the CultureMap Connect Series – a free monthly series that brings in speakers to talk about Social Media and the web.
I tried to keep the theme not only how to use Analytics, but what do with the numbers once you get them. How can you use Google Analytics to make Business decisions. Decisions like…
HOWTO: Optimize Your Drupal Website for Search Engines (Video)
The good folks at Lullabot have provided a great set of videos that explain how to configure your Drupal website for maxium Search Engine Optimization (SEO). If you are new to SEO, these videos are a great introduction to the essential Drupal modules that will enhance your Search Engine Marketing (SEM) campaign. You will learn […]
SEO Videos from an Online Rockstar, Twitter Archives, Promotions
In most industries, there will be a few have led from the beginning or quickly make their name recognizable when the enter the scene. Search Engine Marketing is no exception and one of the SEO industry rockstars is Jill Whalen of High Rankings Online. If you interested in SEO, poke around her site, follow her […]
Web Analytics Training Class
Are you frustrated with your Web site ranking in the Search Engines? Installed Web Analytics but don’t know what to do next? Know you need to measure traffic on your site, but not sure what you can do about it?We'll have answers to all these questions and more at the Houston Introduction to Web Analytics […]
Blogging: How to Get Started – The Schipul Way
Ok, so we’ve all been there; stuck in lines at the grocery store, standing by the water cooler, talking to our Grandparents. Every thing is fine and dandy one moment and then your confidence sinks: Grandma mentions her blog and asks if you have one too. I don’t know how many times it’s happened to […]
Social Media for Non Profits Class – July 15, 2008
For the non profits out there that are interested in using blogs, podcast, Flickr, YouTube and Facebook to help promote your organization we’re offering a Free Social Media for Non Profits Introduction Class tomorrow that will help explain what each of these tools can do for you. Some of the things you’ll be able to […]