Category: Yahoo

Google to Yahoo! – “It’s Been Nice but I Don’t Want to Fight For You”

November 6, 2008 | By | 2 Comments

Google is breaking up their advertising marriage in a sign Yahoo! sees as Google’s not wanting to fight Department of Justice and their decision to block their agreement. It looks like their June – November marriage has come to a halt. In a letter to Yahoo! advertisers, Hilary Schneider, Executive VP, spoke of their disappointment […]

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Yahoo! Introduces BOSS – Build Your Own Search

July 14, 2008 | By | 2 Comments

In positive Yahoo! news the hottest search commodity has announced it’s BOSS(Build Your Own Search) platform that will help ‘developers, start-ups, and large Internet companies… …build and launch web-scale search products that utilize the entire Yahoo! Search index’ Yahoo!, recognizing the extreme talent base of its web users, is opening the doors in an effort […]

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Microsoft & Yahoo! the Saga Continues

July 14, 2008 | By | Add a Comment

Yahoo! was again courted by Microsoft this past weekend in a deal that might be akin to drunk dialing. Drunk Dialing, you know, you’ve had too much to drink and its late and you really want to talk to someone so you convince yourself that you should call them even if it is 4 in […]

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Yahoo! New Minimum Bid Webinar Available

May 29, 2008 | By | Add a Comment

If you’re managing your own Yahoo! Paid Placement Campaign and need help with the new minimum bid structure, Yahoo! has released their Webinar on this topic to better help advertisers with understanding why they’re doing so and where you can go in to your account to update your bids. The Webinar will go over some […]

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