Another weekend and with it another major Google algorithmic update. What SEOs have been waiting for over two years has finally happened. Last Friday, September 23rd, Google announced Penguin 4.0 is now baked into its search core algorithm, Hummingbird and is now real-time! So What is Google Penguin? According to Search Engine Land, “Penguin is […]
2016 Internet Trends from Mary Meeker
Each year, data and technology industry leaders await the release of Mary Meeker’s comprehensive slide deck on Internet Trends. This is no light reading, but 213 slides of well documented information, statistics and analysis showing a current state and predictive trends in advertising, human-computer interfaces and data. Save this to your favorite bookmark, download or […]
Google Releases Search Quality Guidelines including Mobile
Everyone always wants to know will this tactic or that tactic get my site higher in rankings? Building quality ranking sites isn’t rocket science, but there are a lot of moving parts to Search. Late in 2015, Google gave us a pretty hefty tool to clarify exactly what it considers signals for good performance of […]
Optimize Your Mobile Site for Usability and SEO
If your business does not have a mobile-friendly site then website ranking can and will likely be affected. If your business or association does have a mobile responsive site (and we hope you do), then you should focus on optimizing with the tools and analysis readily available. Since 2013, Google has been preparing webmasters […]
3 Microsoft AdCenter Tips to Manage Your PPC Campaigns
Guest Blogger: Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. Last month I wrote about a few ways to use Google’s AdWords Desktop Editor to more efficiently manage campaigns in Google AdWords. This month I’ll share some of my favorite tricks […]
Meet the Stars of Search Marketing
SEO.com recently came out with a stellar infographic featuring the Stars of Search Marketing. You may or may not yet be familiar with these names but in the world of Search Engine Optimization, you should definitely know their work. This fun infographic also showcases the future of search according to these SEO experts.
The URL Debate: Underscore vs. Dash
A common question in the SEO world has always been: What’s best to use in a URL, dashes or underscores? Do they make a difference to search engines and how our web sites rank?
According to Search Engine Land, Google and Bing handle dashes and underscores in URLs differently.
Social Signals and SEO – Can Facebook and Twitter help my SEO?
Google and Microsoft have made announcements lately that Social Signals are being incorporated into the search algorithm (including this interview with SEO Moz back in December). Which means that whether or not a link has been shared via social networks affects its performance in search. How much do Social Signals matter? Keep in mind […]
Google & Bing Admit to Having Whitelists / Exception Lists
Last week, our SEM team at Schipul – The Web Marketing Company, attended the SMX West conference in San Jose, CA. One of the much anticipated panels included “The Spam Police” featuring Google’s Matt Cutts, Bing’s Sasi Parthasarthy and Blekko’s Rich Skrenta. The panel was moderated by Search Engine Land editor-in-chief Danny Sullivan. One of […]
Stephen Colbert to Bing, you got “hiybbprqag!”
“For the first time ever, someone’s search history has been busted for something other than porn.” – Stephen Colbert Earlier this week, Danny Sullivan from Search Engine Land, reported that Google has proof of Bing copying their search results. Bing fervently denied this accusation and instead accused Google of click fraud involving “honeypot” search results. Well apparently, the […]
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