Posts Tagged ‘Stats & Data’
A couple of good articles we worked through this week in measure and online advertising.
FBML can add Google Analytics tracking to your facebook pages.
You finally have the outer edge offices understanding the need to allocate resources to social media. Now, you want to measure some of your traffic to your faceBook Fan page? Facebook does a fair job of letting you see basic traffic, but for a more comprehensive view of where your visitors are coming from, you can now use Static FBML to add a Google Analytics tracking code to your pages. Excellent! Let’s do this.
Bidding vs. Profits for Google PPC Advertising
Folks over at Search Engine Watch published an in-depth article on the future of bidding for Google CPC advertising and how automation is becoming more prevalent. Efficiency in business is typically a good thing, but we still subscribe to the belief of more information is better when making decisions about where our advertising and ROI are focused. Google has done a great job of opening up much of its data in the past few years (Insights, Trends), but advertising hasn’t always seen that same transparency. Read to see the discussion about transparency and trust.
Google recently announced their application directory from a Google Analytics blog post. It includes links to online applications, mobile applications, and other add-ons to help you extend Google Analytics. Below are some of the applications we use.
Analytics App and Analytics HD
Available for the iPhone and the iPad, these two apps give you a preview of your data at a moments glance. Both apps allow you to load up multiple Google Accounts so you can track both work and personal sites. The iPhone app is very convenient for tracking on the go, and the iPad version gives you a bigger perspective and is a bit easier to navigate. One of my favorite parts about these apps are the Today and Yesterday reports which can be useful for checking traffic from recent content. The only downside I’ve seen thus far is the iPad version (Analytics HD) seems to be slower to load. This could be the app, or the fact that I monitor over 200 sites. Hopefully this will be improved in a future version.
This WordPress plugin shows your Google Analytics data within the WordPress back end interface. This is probably a great fit for publishers who aren’t interested in all that the web interface offers while still wanting to know basic things like visitor and pageview counts, keywords, and traffic sources. If you run a WordPress blog (like this one) or a WordPress website, this plugin is a great addition.
This is a personal favorite of mine. Ego allows you to view stats at a quick glance for Google Analytics as well as Mint tracking and other sites like Twitter, Vimeo, Tumblr, Feedburner, Squarespace, and Ember. At a quick glance you can tap through and see your stats for today, yesterday, the week, month, and year. The full iPad app allows you to swipe and load up the full statistics in the middle of the screen. I’ve yet to test that one, but I can attest to the iPhone version.