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Session at PubCon Austin 2015 – Content Remarketing from Leads

April 21, 2015 by Jonti Bolles

Session at PubCon Austin 2015 – Content Remarketing from Leads

PubCon Austin 2015 was held during the beautiful Spring in Texas. One of the most informative sessions was the Increasing Your Leads and Sales With Content Remarketing by Damon Gochneaur of Aspiro Agency and Sean Dolan of PushFire. These guys provided well documented insights into remarketing advertising. Damon kicked off our session with describing what feels like a […]

Filed Under: Conferences and Events, Google AdWords, PPC Tools Tagged With: facebook, Google, PPC, sem

UX Best Practices for Solid SEO

October 12, 2012 by Jennie Lane

UX Best Practices for Solid SEO

Last week, Wednesday Oct. 3rd to be exact, myself and a few other Schipulites attended the Interactive Strategies Psych Conference (IS 12). Every session centered on human behavior, decision making and how to market products and campaigns in a way that has your end user in mind. I feel like one session in particular stood […]

Filed Under: Uncategorized Tagged With: conference, HiMA, PPC, sem, seo, user experience, UX

The Familiarity Effect: PPC vs Organic Search

April 12, 2012 by dtankersley

The Familiarity Effect: PPC vs Organic Search

Dave Underwood of Topspot Internet Marketing spoke on “Improving Website Measurement & Analytics” at the HiMA luncheon last week in Houston, Texas. He offered useful insight for successful marketing, some of it surprisingly simple. For example, recording and listening to phone calls: if your sales people give inaccurate information or fail in some other way […]

Filed Under: Conferences and Events, Google, Google Analytics, Stats & Data Tagged With: Google Analytics, organic search, pay per click, PPC, search engine marketing, sem, Web Analytics

3 Microsoft AdCenter Tips to Manage Your PPC Campaigns

April 5, 2012 by Laura Rodnitzky

3 Microsoft AdCenter Tips to Manage Your PPC Campaigns

Guest Blogger:  Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. Last month I wrote about a few ways to use Google’s AdWords Desktop Editor to more efficiently manage campaigns in Google AdWords. This month I’ll share some of my favorite tricks […]

Filed Under: How Tos and FAQs, Microsoft, Microsoft AdCenter, Web/Tech Tagged With: adcenter, Microsoft, PPC, sem

SEM News – FBML adds Google Analytics to Facebook, Google Automates CPC – Measure

May 21, 2010 by Jonti Bolles

A couple of good articles we worked through this week in measure and online advertising. FBML can add Google Analytics tracking to your facebook pages. You finally have the outer edge offices understanding the need to allocate resources to social media. Now, you want to measure some of your traffic to your faceBook Fan page? […]

Filed Under: Google AdWords, Stats & Data Tagged With: facebook, fbml, Google, measure, PPC, Stats & Data

The Yahoo! and Microsoft Search Alliance

February 24, 2010 by JMO

Well, it has finally happened. After coming to a basic agreement in July and finalizing the terms in December of last year, Yahoo! and Microsoft have received regualtory approval from the U.S. Government and the EU. The result is a search partnership between Microsoft and Yahoo! in their combined battle for online advertising with Google. […]

Filed Under: Keeping up with the Search Engines, Microsoft, Yahoo Tagged With: Online Advertising, PPC

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