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Essential Excel Tools for Writing PPC Ads

May 15, 2012 by Laura Rodnitzky

Essential Excel Tools for Writing PPC Ads

Guest Blogger:  Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. Writing PPC ads can be fun – using your brain to shoehorn great messaging into a limited number of characters is like doing puzzles. The parts of the copy-creation process that […]

Filed Under: Google AdWords, How Tos and FAQs, PPC Tools

3 Microsoft AdCenter Tips to Manage Your PPC Campaigns

April 5, 2012 by Laura Rodnitzky

3 Microsoft AdCenter Tips to Manage Your PPC Campaigns

Guest Blogger:  Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. Last month I wrote about a few ways to use Google’s AdWords Desktop Editor to more efficiently manage campaigns in Google AdWords. This month I’ll share some of my favorite tricks […]

Filed Under: How Tos and FAQs, Microsoft, Microsoft AdCenter, Web/Tech Tagged With: adcenter, Microsoft, PPC, sem

3 Google Adwords Editor Tips to Manage Your PPC Campaigns

March 6, 2012 by Laura Rodnitzky

3 Google Adwords Editor Tips to Manage Your PPC Campaigns

Guest Blogger:  Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. AdWords Editor is a go-to tool for anyone managing large accounts or campaigns in Google AdWords. But even if you’re only dealing with small campaigns, it’s worth checking out this free […]

Filed Under: Free Training, Google, Google AdWords, How Tos and FAQs Tagged With: ad words editor, ad words tricks, adwords editor, adwords editor help, google ad words editor

HOWTO: Use the Dimensions Tab to Improve Your PPC Campaigns

February 2, 2012 by Laura Rodnitzky

HOWTO: Use the Dimensions Tab to Improve Your PPC Campaigns

Guest Blogger:  Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. If you’re running paid search campaigns in Google AdWords, and you don’t already use the Dimensions tab, you’re missing out on a ton of useful data. Rolled out in mid-2010, the […]

Filed Under: Google AdWords, How Tos and FAQs, Marketing, Stats & Data

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