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Session at PubCon Austin 2015 – Content Remarketing from Leads

April 21, 2015 by Jonti Bolles

Session at PubCon Austin 2015 – Content Remarketing from Leads

PubCon Austin 2015 was held during the beautiful Spring in Texas. One of the most informative sessions was the Increasing Your Leads and Sales With Content Remarketing by Damon Gochneaur of Aspiro Agency and Sean Dolan of PushFire. These guys provided well documented insights into remarketing advertising. Damon kicked off our session with describing what feels like a […]

Filed Under: Conferences and Events, Google AdWords, PPC Tools Tagged With: facebook, Google, PPC, sem

UX Best Practices for Solid SEO

October 12, 2012 by Jennie Lane

UX Best Practices for Solid SEO

Last week, Wednesday Oct. 3rd to be exact, myself and a few other Schipulites attended the Interactive Strategies Psych Conference (IS 12). Every session centered on human behavior, decision making and how to market products and campaigns in a way that has your end user in mind. I feel like one session in particular stood […]

Filed Under: Uncategorized Tagged With: conference, HiMA, PPC, sem, seo, user experience, UX

The Familiarity Effect: PPC vs Organic Search

April 12, 2012 by dtankersley

The Familiarity Effect: PPC vs Organic Search

Dave Underwood of Topspot Internet Marketing spoke on “Improving Website Measurement & Analytics” at the HiMA luncheon last week in Houston, Texas. He offered useful insight for successful marketing, some of it surprisingly simple. For example, recording and listening to phone calls: if your sales people give inaccurate information or fail in some other way […]

Filed Under: Conferences and Events, Google, Google Analytics, Stats & Data Tagged With: Google Analytics, organic search, pay per click, PPC, search engine marketing, sem, Web Analytics

3 Microsoft AdCenter Tips to Manage Your PPC Campaigns

April 5, 2012 by Laura Rodnitzky

3 Microsoft AdCenter Tips to Manage Your PPC Campaigns

Guest Blogger:  Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. Last month I wrote about a few ways to use Google’s AdWords Desktop Editor to more efficiently manage campaigns in Google AdWords. This month I’ll share some of my favorite tricks […]

Filed Under: How Tos and FAQs, Microsoft, Microsoft AdCenter, Web/Tech Tagged With: adcenter, Microsoft, PPC, sem

Optimizing Your Tendenci Site for SEO (Slide Presentation)

March 8, 2012 by Radames Ortiz

Optimizing Your Tendenci Site for SEO (Slide Presentation)

Our very own Jennie Lane from the Schipul Search Engine Marketing team recently conducted a webinar on how to optimize your Tendenci site for SEO.  One of the great things about our Tendenci software is that SEO is baked into the code. That is Tendenci allows you to easily edit SEO tags like Meta, Alt […]

Filed Under: Free Training, How Tos and FAQs, Tendenci Tagged With: CMS, search engins optimization, sem, seo, tendenci, tendenci cms

SchipulCon 2011 – The Web Marketing Conference

October 5, 2011 by Jennie Lane

SchipulCon 2011 – The Web Marketing Conference

SchipulCon is October 6th and 7th and if you haven’t registered yet time is seriously ticking. Don’t miss out on everything geeky and awesome! The two day conference will be full of amazing speakers flying in from around the country and has three main topics – profit, reach and create. For the SEM & SEO […]

Filed Under: Conferences and Events Tagged With: marketing conference, sem, seo, web conference

HOWTO: Optimize Your YouTube Videos for SEO

August 3, 2011 by Christine Pegg

HOWTO: Optimize Your YouTube Videos for SEO

Are you making the most of your YouTube presence? Have you optimized your channel? Added title, descriptions, and video tags packed with relevant keywords? Do you know about video transcriptions and what they can do for your SEO? Read on as we cover how to optimize on YouTube.

Filed Under: How Tos and FAQs Tagged With: sem, seo, YouTube

Google Announces Places Changes

July 25, 2011 by Christine Pegg

Google Announces Places Changes

Google announced Thursday that Google Places pages have undergone a few very important changes. You’ll notice that third party reviews are now gone from Places pages. These changes come as a result of other consumer ratings websites like Yelp, Citysearch, and TripAdvisor claiming that Google was using their content without permission.

Places pages will still link to these third party sites for a more well rounded search experience but only after showing Google user reviews. Google will no longer integrate the actual reviews from any other consumer rating websites into the page or the Place rating system.

Filed Under: Google, Latest News & Algorithm Updates, Location Based SEM Tagged With: Google, google places, sem, seo

SEO Videos from an Online Rockstar, Twitter Archives, Promotions

April 16, 2010 by Jonti Bolles

In most industries, there will be a few have led from the beginning or quickly make their name recognizable when the enter the scene. Search Engine Marketing  is no exception and one of the SEO industry rockstars is Jill Whalen of High Rankings Online. If you interested in SEO, poke around her site, follow her […]

Filed Under: Free Training, Social Media Tagged With: education, honest SEO, sem, seo, video

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