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You are here: Home / Archives for dtankersley

Adwords, Simplified; Quality Scores, Not So Much …

May 29, 2012 by dtankersley

Adwords, Simplified; Quality Scores, Not So Much …

Adwords are surprisingly complicated – a side effect of having LOTS of user options and the TON of data google collects and crunches to optimize user experience (ie, the likelihood of internet searchers to quickly find relevant ads).  Infographic by pulpmedia: Awesomely Accessible Lesson in the Basics of Adwords 1) What you pay (CostPerClick) depends on: […]

Filed Under: Google, Google AdWords, How Tos and FAQs, PPC Tools

Quantitative Effects of the Penguin Police

May 10, 2012 by dtankersley

Quantitative Effects of the Penguin Police

Penguin sparked fear in many SEOers, with blog posts like Anatomy of a Disaster, Penguins, Pandas and Panic at the Zoo, and innumerable accounts of sites losing over half of their traffic. Penguin is Google’s latest search algorithm update, and is supposed to level the playing field – increasing ranking for websites that have great content but […]

Filed Under: Google Analytics, Stats & Data, Uncategorized Tagged With: penguin google charts anchor text money keyword

Pinterest: Why it’s worth the investment, and how to get your ROI

April 26, 2012 by dtankersley

Pinterest: Why it’s worth the investment, and how to get your ROI

If you’re the person in charge of social media at your company, Pinterest may cause you to groan and look for excuses to opt out of maintaining yet another communication channel. Unfortunately Pinterest is increasingly looking like a medium marketers shouldn’t ignore; fortunately, it also looks like a medium that delivers significant ROI, and might […]

Filed Under: Marketing, Social Media, Stats & Data, Zeitgeist & Trends Tagged With: social media marketing, social media roi

The Familiarity Effect: PPC vs Organic Search

April 12, 2012 by dtankersley

The Familiarity Effect: PPC vs Organic Search

Dave Underwood of Topspot Internet Marketing spoke on “Improving Website Measurement & Analytics” at the HiMA luncheon last week in Houston, Texas. He offered useful insight for successful marketing, some of it surprisingly simple. For example, recording and listening to phone calls: if your sales people give inaccurate information or fail in some other way […]

Filed Under: Conferences and Events, Google, Google Analytics, Stats & Data Tagged With: Google Analytics, organic search, pay per click, PPC, search engine marketing, sem, Web Analytics

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