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Recap: Google Marketing Next 2017

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Recap of Google Marketing Next 2017 from San Francisco during Google I/O week. #googlemarketingnext The Future of Marketing – A live keynote with Google about upcoming changes and advances in Google Advertising. Sridhar Ramaswamy – Senior VP Ads & Commerce Mobile has forever changed how we live. Billions of searches daily. 87% of smartphone owners […]

MozCon Notes from the SEO Conference

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Couldn’t make it to MozCon and need a recap? Arguably one of the better marketing conferences in the year, MozCon  is held each summer with invited speakers who are leaders in the Search Engine Marketing industry. Presentation Slide Decks: If you didn’t get to attend, the team at Moz has no trouble sharing. They have posted the […]

Session at PubCon Austin 2015 – Content Remarketing from Leads

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PubCon Austin 2015 was held during the beautiful Spring in Texas. One of the most informative sessions was the Increasing Your Leads and Sales With Content Remarketing by Damon Gochneaur of Aspiro Agency and Sean Dolan of PushFire. These guys provided well documented insights into remarketing advertising. Damon kicked off our session with describing what feels like a […]

Recap of Search + Social: The Future of Your Business Online

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Your SEO and Social Media Marketing questions answered by Bing’s Duane Forrester, Bruce Clay, AimClear’s Marty Weintraub and Maisha Walker. Sponsored by Bing and Inc., a panel discussion was held in Houston, TX at the beautiful Gremillion & Co. Fine Art Annex gallery. With a great selection of hors d’oeuvres and beverages by Swift Company catering, […]

Google Analytics Tools for NPOs from the 2013 Nonprofit Technology Conference

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Last week, our team attended the Nonprofit Technology Conference in Minneapolis! We are posting our recaps and resources from the conference over on the Tendenci website. For The SEM Blog, we’ve included some tools from speaker Justin Cutroni of Google. Justin presented on Google for Nonprofits and Smart Data. The Schipul/Tendenci team at NTC 2013! Analytics […]

7 Takeaways from the #Bingle Panel at #SXSW Featuring both Google & Bing

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Google has done a fantastic job of putting Matt Cutts out there as the face of the web spam team – and he is also the face who delivers updates about Google’s work and algorithm updates to the web at large. The crowd at the “How to Ranke Better in Search” #bingle panel at SXSW was reflective […]

The Familiarity Effect: PPC vs Organic Search

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Dave Underwood of Topspot Internet Marketing spoke on “Improving Website Measurement & Analytics” at the HiMA luncheon last week in Houston, Texas. He offered useful insight for successful marketing, some of it surprisingly simple. For example, recording and listening to phone calls: if your sales people give inaccurate information or fail in some other way […]

SEO for PR Professionals – Speaking to PRSA Tampa

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Last week, I was privileged to go speak for the Public Relations Society of America Tampa Chapter on Search Engine Optimization for PR Professionals. The presentation is titled: “Spiders, Bots & Crawlers — Oh My! A PR Professional’s Guide to Search Engine Optimization” & focuses on Search Engine Basics, Identifying Your Audience, Optimizing Your Website, & Measuring Success. Slides embedded in post.