Google users today may notice a not so slight change in the way their favourite search engine looks. Celebrating Earth Hour has ‘turned out the lights’ on their display page. Although this doesn’t really save energy its the symbol of it that raises awareness for the global Earth Hour initiative. What is Earth Hour Earth […]
Archives for March 2008
Add a Video to Your Google Map Listing
It shouldn’t be a surprise that Google now allows you to add videos to your Google Local Business Profile. This is a great place for you to put demos of your products and services and also client testimonials. To add a video to your Google map listing follow these steps: Log on to your Google […]
Google Analytics Releases New Tool – Benchmarking
Google recently released the Google Analytics tool Benchmarking into Beta. To setup and view Benchmarking click on the Benchmarking link under Visitors(see screenshot). What is Benchmarking? According to Google; "Benchmarking is an optional Google Analytics service that shows how your website’s statistics compare against other industry verticals. In the beta version of this service, […]
Demographic Bidding with AdWords
It has finally arrived, the ability to bid according to your target audience’s demographics if you’re running contextual or placement targeting on AdWords. What is a placement targeted campaign? Definition from Google Adwords: ads appear next to relevant content on sites you choose in the Google Network. (Placement targeting was formerly called site targeting.) […]
Google Going Non-Profit
Google has officially announced Google For Non-Profits – a place where you can get tools to promote and advance your non-profit organization online. Some of the cool things you can do are: Have Google hosted email at your own domain Online donations with no transaction fees until 2009 Run free online advertising through Google Grants […]
Keeping Up with the Search Engines
Yahoo! and Microsoft continue their game of chess concerning Microsoft’s unsolicited takeover proposal of Yahoo! on January 31 2008. News came out of Yahoo! yesterday that they are projecting to ‘roughly double operating cash flow over the next three years.’ This news was apparently presented to the Yahoo! board of directors back in December of […]
Free Search Engine Marketing Class – March 19, 2008
Do you have a web site but it is no where to be found online? You’ve heard of search engine marketing but just not really sure on how to approach it? You’ve got your Meta data tags, but what else is there? What are the SEO Trends of 2008? If you’ve asked or wondered about […]
Official Landing Page Load Time Update from Google AdWords
Yesterday we told you about the new factor that Google will implement in to its Google AdWords quality score. Last night Google emailed out the official announcement to its advertisers. So why are they doing this? Here’s Google’s answer: Two reasons: first, users have the best experience when they don’t have to wait a long […]
Google New Quality Score to include Page Load Time
Attention all Google AdWords advertisers! Just when you think you’ve finally figured out how to get your ads to rank well in Google based on the quality score algorithm…(by having keywords in the title and description and linking to a relevant landing page, etc), they have added a new factor in to the equation. What […]