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Archive for March, 2008
Google Celebrates Earth Hour
Saturday, March 29, 2008
Google users today may notice a not so slight change in the way their favourite search engine looks. Celebrating Earth Hour has ‘turned out the lights’ on their display page. Although this doesn’t really save energy its the symbol of it that raises awareness for the global Earth Hour initiative.
What is Earth Hour
Earth Hour began in Sydney Australia last year when ’2.2 million people and 2100 Sydney businesses turned off their lights for one hour’ to raise awareness on climate change.
Check out Earth Hour’s ‘Take Action’ page to see how you can get involved
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
Add a Video to Your Google Map Listing
Tuesday, March 25, 2008
It shouldn’t be a surprise that Google now allows you to add videos to your Google Local Business Profile.
This is a great place for you to put demos of your products and services and also client testimonials.
To add a video to your Google map listing follow these steps:
- Log on to your Google Local Business Account
- Click on Edit
- Click on the Photos tab
- Upload your video from YouTube, and enter the URL in the box then click on Add Video:
You can add up to 5 videos to your map listing. - Click Next and Finish
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
Google Analytics Releases New Tool – Benchmarking
Friday, March 21, 2008
Google recently released the Google Analytics tool Benchmarking into Beta. To setup and view Benchmarking click on the Benchmarking link under Visitors(see screenshot).
What is Benchmarking? According to Google;
"Benchmarking is an optional Google Analytics service that shows how your website’s statistics compare against other industry verticals. In the beta version of this service, you are able to compare your site’s Visits, Pageviews, Pages per Visit, Bounce Rate, Average Time on Site, and New Visits data against benchmark data from categories of other participating websites. You can use this data to gain broader context for your site so you can identify additional opportunities to improve your site’s metrics."
Using this new tool you can compare your site to other like minded or completely opposites participating sites
To start measuring your site against other ones click on the Open category list and select a matching category(see Screenshot)
Once you have your category selected Analytics will then measure your site against comparable sites.
In the comparison below the site selected is doing better than the Benchmark. The Benchmark is the gray line at the bottom(numbers have been blurred for security).
- *note this was just released so the numbers are not true indicators of the effectiveness of a site. As more data is collected you will get a better idea of how your site is doing
If you monitor your own Google Analytics follow the instructions above on how to activate it. If we maintain your Analytics let us know if you would like to turn this service on.
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
Demographic Bidding with AdWords
Friday, March 21, 2008
It has finally arrived, the ability to bid according to your target audience’s demographics if you’re running contextual or placement targeting on AdWords.
What is a placement targeted campaign?
Definition from Google Adwords: ads appear next to relevant content on sites you choose in the Google Network. (Placement targeting was formerly called site targeting.)
Back in January, Google AdWords invited a few of its advertisers to join this new feature for testing; today they have made it available for all AdWords advertisers.
What will this allow you to do and how can it impact and change your campaign?
- It will allow you to target your ads for a particular age group, gender or a mix of the two
- More control over who sees your ads
- Be able to run reports to see how your ads perform with different demographic groups
Learn more about demographic bidding and get started today.
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
