• Disclosure
  • Free SEM Tools

The SEM Blog

Search Engine Marketing for Online Lead Generation and Conversion - by White Hat Ops

  • Web Tech
  • Marketing
  • How Tos
  • PPC Tools
  • Data
  • Free SEM Tools
You are here: Home / Archives for Caitlin Kaluza

[VIDEO] Checklist to Monitor the Health of Your Website Using Google Webmaster Tools

July 29, 2013 by Caitlin Kaluza

[VIDEO] Checklist to Monitor the Health of Your Website Using Google Webmaster Tools

  Google Webmaster Tools provides a wealth of knowledge about the way Search Engines Crawl and Index your website – and the best part is that this data comes directly from Google! Google Webmaster Tools: Where to Start? Often our clients log into Google Webmaster Tools and get overwhelmed by the amount of data available. […]

Filed Under: How Tos and FAQs, SEO Tools Tagged With: Google Webmaster Tools, Webmaster Tips and Tools, Website Health Checklist

Google Analytics Tools for NPOs from the 2013 Nonprofit Technology Conference

April 24, 2013 by Caitlin Kaluza

Google Analytics Tools for NPOs from the 2013 Nonprofit Technology Conference

Last week, our team attended the Nonprofit Technology Conference in Minneapolis! We are posting our recaps and resources from the conference over on the Tendenci website. For The SEM Blog, we’ve included some tools from speaker Justin Cutroni of Google. Justin presented on Google for Nonprofits and Smart Data. The Schipul/Tendenci team at NTC 2013! Analytics […]

Filed Under: Conferences and Events, Google Analytics Tagged With: Analytics tools for NPOs, Google Analytics, Google Analytics for Nonprofits

7 Takeaways from the #Bingle Panel at #SXSW Featuring both Google & Bing

March 14, 2013 by Caitlin Kaluza

7 Takeaways from the #Bingle Panel at #SXSW Featuring both Google & Bing

Google has done a fantastic job of putting Matt Cutts out there as the face of the web spam team – and he is also the face who delivers updates about Google’s work and algorithm updates to the web at large. The crowd at the “How to Ranke Better in Search” #bingle panel at SXSW was reflective […]

Filed Under: Conferences and Events, Google Tagged With: bingle, facebook graph search, matt cutts, social signals, sxsw 2013

SEM 2013 Tune Up Checklist for Your Website

February 7, 2013 by Caitlin Kaluza

SEM 2013 Tune Up Checklist for Your Website

2013 is in full swing (can you believe it’s already February?) and the beginning of the year is a great time to audit your Search Engine Marketing efforts for 2013. We’ve put together a checklist of items to review! 1. Double Check Your Goal Tracking in Google Analytics Throughout the year you have probably launched new […]

Filed Under: How Tos and FAQs Tagged With: Google Analytics Reporting, Google panda update, SEM checklist

VIDEO: Deciphering a Keyword Report & The SEO Hierarchy of Needs – PRSA Tampa Bay

October 26, 2011 by Caitlin Kaluza

VIDEO: Deciphering a Keyword Report & The SEO Hierarchy of Needs – PRSA Tampa Bay

Last month I visited Florida to speak to PRSA Tampa Bay on SEO for PR Professionals. The fantastic team at PRSA Tampa Bay captured video of the event, and two excerpt videos from that presentation are below. SEO Video Topics are: Deciphering Google Analytics Keyword Reports & What do Search Engines Look for? Reviewing the SEO Hierarchy of Needs.

Filed Under: How Tos and FAQs Tagged With: Google Analytics, how to, keywords reports, seo hierarchy of needs, seo video, video

Brian Wheelis of Facebook at SchipulCon on Facebook Ads & New Facebook Features

October 7, 2011 by Caitlin Kaluza

Brian Wheelis of Facebook at SchipulCon on Facebook Ads & New Facebook Features

SchipulCon is in full swing! We were thrilled to see Brian Wheelis of Facebook speak Thursday on Facebook Ads. Below are our notes: On Facebook Fan Pages Your page represents who you are, similar to an individual’s profile page.  The page is the concert, the ad is the ticket to that concert. That concert may […]

Filed Under: Conferences and Events, Marketing

SEO for PR Professionals – Speaking to PRSA Tampa

September 27, 2011 by Caitlin Kaluza

SEO for PR Professionals – Speaking to PRSA Tampa

Last week, I was privileged to go speak for the Public Relations Society of America Tampa Chapter on Search Engine Optimization for PR Professionals. The presentation is titled: “Spiders, Bots & Crawlers — Oh My! A PR Professional’s Guide to Search Engine Optimization” & focuses on Search Engine Basics, Identifying Your Audience, Optimizing Your Website, & Measuring Success. Slides embedded in post.

Filed Under: Conferences and Events

Intro to Google Analytics & Making Business Decisions with Analytics

May 25, 2011 by Caitlin Kaluza

Intro to Google Analytics & Making Business Decisions with Analytics

I had this privilege this morning of speaking to a group for the CultureMap Connect Series – a free monthly series that brings in speakers to talk about Social Media and the web.

I tried to keep the theme not only how to use Analytics, but what do with the numbers once you get them. How can you use Google Analytics to make Business decisions. Decisions like…

Filed Under: Conferences and Events, Free Training, Google Analytics Tagged With: business analytics, culturemap connect, google analytics howto, intro to google analytics

SEO Checklist for New Blog Posts

May 18, 2011 by Caitlin Kaluza

SEO Checklist for New Blog Posts

So you got yourself a fancy new blog! You’ve meticulously narrowed down the categories, trained your authors, and chosen the perfect layout. Your content is going to be dynamic and exciting, you’ll show off your expertise over your competitors and throw in fun videos… But what about SEO?

A Blog can be a great way to bring in traffic, especially from people who are searching the web for specific How Tos, Demos, and other FAQs in your industry or specialty set. Blogs show off company culture, position you as an expert, and drive people back to your corporate site. And to be sure you are bringing in the most new readers as possible, Optimize each and every post that gets published so your content makes the Search Engines happy as well.

Whenever you post a blog post, here are SEO Recommendations to take into account for Search Engine Optimization…

Filed Under: Blogging, How Tos and FAQs Tagged With: blog strategy, blogging seo, corporate blogging

Social Signals and SEO – Can Facebook and Twitter help my SEO?

March 31, 2011 by Caitlin Kaluza

Social Signals and SEO – Can Facebook and Twitter help my SEO?

  Google and Microsoft have made announcements lately that Social Signals are being incorporated into the search algorithm (including this interview with SEO Moz back in December). Which means that whether or not a link has been shared via social networks affects its performance in search. How much do Social Signals matter? Keep in mind […]

Filed Under: How Tos and FAQs, Keeping up with the Search Engines, Social Media Tagged With: facebook, Social Media & SEO, Social Search, social signals, Twitter

  • 1
  • 2
  • Next Page »

Categories

Recent Posts

  • Google Login Account Using Your Existing Email
  • Local Business – How to Add Posts to your Google Business Listing
  • Recap: Google Marketing Next 2017

Partners

  • White Hat Ops
  • Tendenci
  • SearchHOU Meetup

Tools

  • BigCommerce Shopping Cart Trial
  • Secure WP Hosting
  • Google Mail and Apps

Categories

Partners

  • White Hat Ops
  • Tendenci
  • SearchHOU Meetup

Tools

  • BigCommerce Shopping Cart Trial
  • Secure WP Hosting
  • Google Mail and Apps

Google Weather Report

Weather provided by MozCast

Copyright © 2023 · News Pro Theme on Genesis Framework · WordPress · Log in