The SEM Blog

Search Engine Marketing for Online Lead Generation and Conversion - by White Hat Ops

[VIDEO] Checklist to Monitor the Health of Your Website Using Google Webmaster Tools

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  Google Webmaster Tools provides a wealth of knowledge about the way Search Engines Crawl and Index your website – and the best part is that this data comes directly from Google! Google Webmaster Tools: Where to Start? Often our clients log into Google Webmaster Tools and get overwhelmed by the amount of data available. […]

Google Analytics Tools for NPOs from the 2013 Nonprofit Technology Conference

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Last week, our team attended the Nonprofit Technology Conference in Minneapolis! We are posting our recaps and resources from the conference over on the Tendenci website. For The SEM Blog, we’ve included some tools from speaker Justin Cutroni of Google. Justin presented on Google for Nonprofits and Smart Data. The Schipul/Tendenci team at NTC 2013! Analytics […]

7 Takeaways from the #Bingle Panel at #SXSW Featuring both Google & Bing

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Google has done a fantastic job of putting Matt Cutts out there as the face of the web spam team – and he is also the face who delivers updates about Google’s work and algorithm updates to the web at large. The crowd at the “How to Ranke Better in Search” #bingle panel at SXSW was reflective […]

SEM 2013 Tune Up Checklist for Your Website

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2013 is in full swing (can you believe it’s already February?) and the beginning of the year is a great time to audit your Search Engine Marketing efforts for 2013. We’ve put together a checklist of items to review! 1. Double Check Your Goal Tracking in Google Analytics Throughout the year you have probably launched new […]

VIDEO: Deciphering a Keyword Report & The SEO Hierarchy of Needs – PRSA Tampa Bay

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Last month I visited Florida to speak to PRSA Tampa Bay on SEO for PR Professionals. The fantastic team at PRSA Tampa Bay captured video of the event, and two excerpt videos from that presentation are below. SEO Video Topics are: Deciphering Google Analytics Keyword Reports & What do Search Engines Look for? Reviewing the SEO Hierarchy of Needs.

SEO for PR Professionals – Speaking to PRSA Tampa

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Last week, I was privileged to go speak for the Public Relations Society of America Tampa Chapter on Search Engine Optimization for PR Professionals. The presentation is titled: “Spiders, Bots & Crawlers — Oh My! A PR Professional’s Guide to Search Engine Optimization” & focuses on Search Engine Basics, Identifying Your Audience, Optimizing Your Website, & Measuring Success. Slides embedded in post.

Intro to Google Analytics & Making Business Decisions with Analytics

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I had this privilege this morning of speaking to a group for the CultureMap Connect Series – a free monthly series that brings in speakers to talk about Social Media and the web.

I tried to keep the theme not only how to use Analytics, but what do with the numbers once you get them. How can you use Google Analytics to make Business decisions. Decisions like…

SEO Checklist for New Blog Posts

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So you got yourself a fancy new blog! You’ve meticulously narrowed down the categories, trained your authors, and chosen the perfect layout. Your content is going to be dynamic and exciting, you’ll show off your expertise over your competitors and throw in fun videos… But what about SEO?

A Blog can be a great way to bring in traffic, especially from people who are searching the web for specific How Tos, Demos, and other FAQs in your industry or specialty set. Blogs show off company culture, position you as an expert, and drive people back to your corporate site. And to be sure you are bringing in the most new readers as possible, Optimize each and every post that gets published so your content makes the Search Engines happy as well.

Whenever you post a blog post, here are SEO Recommendations to take into account for Search Engine Optimization…

Social Signals and SEO – Can Facebook and Twitter help my SEO?

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  Google and Microsoft have made announcements lately that Social Signals are being incorporated into the search algorithm (including this interview with SEO Moz back in December). Which means that whether or not a link has been shared via social networks affects its performance in search. How much do Social Signals matter? Keep in mind […]