The 411 on 301s 24/7. Or in other words, the 301 redirect is probably one of the most powerful tools available to an SEO. Discover how to move your link equity from an old to new domain, deal with non-canonical domains that get indexed, how to best handle dead URLs and more. Moderator: Alex Bennert, […]
Archives for 2009
SEO Status Report Metrics – SMX West 2009
SMX West 2009 – What are the SEO efforts from a technical standpoint? This session looks at "status report" metrics you can tap into such as link counts, page counts and more to measure value, set benchmarks and determine successes. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land The first presentation of the session is from […]
Google’s SearchWiki, Customized & Personalized Results at SMX West 2009
Morning session at the SMX West Expo for the Social Media track: SearchWiki, Google Personalized Results and search customization based on previous queries or geographic location are all ways that Google’s “regular” results seem to be disappearing. This session looks at how “one-size-fits-all” results at Google are continuing to disappear, along with strategies on how […]
Search and Reputation Management presented at SMX West 2009
This session focuses on reputation. What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? This session explores some of the tactics available. Noah Elkin from Steak presents the rules for Online Search and managing your reputation at a high level. […]
Keyword Research is the Bedrock of your SEO Foundation
Keywords are still the words and text used to query the web. Not using images and video yet on a large scale basis, but keyword research is still the main table stake. One of the first sessions at SMX West is on Keyword Research. The first step to success with any marketing campaign is to […]
Danny Sullivan Keynote at SMX West
Search in 2009 is the opening keynote at this year’s SMX Conference. Danny Sullivan is conference co-chair and Search Engine Land’s editor-in-chief. The crowd at SMX West ranges from in-house search marketers to agency driven professionals. Danny has done a great job of promoting and educating the industry. The largest search engines Google, Yahoo and […]
State of the Search Engines Winter 2009
A lot has happened in the strange and wonderful world of Search Engines over the past year so lets recap: January 31 2008 – Microsoft offers up it’s services to run Yahoo! in an unsolicited take over bid. Yahoo! thinks it over. March 17 2008 – Google’s CEO Eric Schmidt says the deal is bad […]
Google Helps Business Do More With Less
The amount of doom and gloom in the media can be a little overwhelming. If you don’t set your personal filters to edit out some of the economic content, it can really shape your attitude and leave you looking for a rock to hide under. There may not be any easy answers, but informed decisions […]
Search Marketing – These Things Take Time
Today marks a momentous day in American and world history, Barack Obama is now the president of the United States. Lots of questions will be asked of this new president and he will be held accountable like none other. One question I have is how quick is the ‘Failure’ Google Bomb going to take to […]
The Social Media Inauguration – Where Will You Be?
Tomorrow marks a historic day in the US not only for the fact that Barack Obama will be the 44th US president and 1st Black Man elected to the Executive Office but also this will be the very first Social Media/Web 2.0 inauguration. If you are like most people that I know you are on […]