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Local Business – How to Add Posts to your Google Business Listing

June 23, 2017 by Jonti Bolles

Local Business – How to Add Posts to your Google Business Listing

Google completed the rollout of a new feature into the Google My Business (Maps, Places, GMB) accounts. You can now add Posts to your listing to have them reach a wider audience in Search. Posts can show up in both Maps and Search results. You can access the feature by logging in directly at Google […]

Filed Under: Google, How Tos and FAQs, Location Based SEM Tagged With: Google, seo

What SEOs Have Been Waiting For – Google’s Penguin Algo is Now Real – Time!

September 28, 2016 by Radames Ortiz

What SEOs Have Been Waiting For – Google’s Penguin Algo is Now Real – Time!

Another weekend and with it another major Google algorithmic update. What SEOs have been waiting for over two years has finally happened. Last Friday, September 23rd, Google announced Penguin 4.0 is now baked into its search core algorithm, Hummingbird  and is now real-time! So What is Google Penguin? According to Search Engine Land, “Penguin is […]

Filed Under: Google, How Tos and FAQs, Keeping up with the Search Engines, Latest News & Algorithm Updates, Marketing, SEO Fun, SEO Tools, Stats & Data Tagged With: algorithms, Google, seo

Optimize Your Mobile Site for Usability and SEO

February 2, 2015 by Radames Ortiz

Optimize Your Mobile Site for Usability and SEO

  If your business does not have a mobile-friendly site then website ranking can and will likely be affected. If your business or association does have a mobile responsive site (and we hope you do), then you should focus on optimizing with the tools and analysis readily available. Since 2013, Google has been preparing webmasters […]

Filed Under: Google, Keeping up with the Search Engines Tagged With: Google Webmaster Tools, mobile, seo

UX Best Practices for Solid SEO

October 12, 2012 by Jennie Lane

UX Best Practices for Solid SEO

Last week, Wednesday Oct. 3rd to be exact, myself and a few other Schipulites attended the Interactive Strategies Psych Conference (IS 12). Every session centered on human behavior, decision making and how to market products and campaigns in a way that has your end user in mind. I feel like one session in particular stood […]

Filed Under: Uncategorized Tagged With: conference, HiMA, PPC, sem, seo, user experience, UX

Optimizing Your Tendenci Site for SEO (Slide Presentation)

March 8, 2012 by Radames Ortiz

Optimizing Your Tendenci Site for SEO (Slide Presentation)

Our very own Jennie Lane from the Schipul Search Engine Marketing team recently conducted a webinar on how to optimize your Tendenci site for SEO.  One of the great things about our Tendenci software is that SEO is baked into the code. That is Tendenci allows you to easily edit SEO tags like Meta, Alt […]

Filed Under: Free Training, How Tos and FAQs, Tendenci Tagged With: CMS, search engins optimization, sem, seo, tendenci, tendenci cms

SchipulCon 2011 – The Web Marketing Conference

October 5, 2011 by Jennie Lane

SchipulCon 2011 – The Web Marketing Conference

SchipulCon is October 6th and 7th and if you haven’t registered yet time is seriously ticking. Don’t miss out on everything geeky and awesome! The two day conference will be full of amazing speakers flying in from around the country and has three main topics – profit, reach and create. For the SEM & SEO […]

Filed Under: Conferences and Events Tagged With: marketing conference, sem, seo, web conference

Meet the Stars of Search Marketing

September 2, 2011 by Christine Pegg

Meet the Stars of Search Marketing

SEO.com recently came out with a stellar infographic featuring the Stars of Search Marketing. You may or may not yet be familiar with these names but in the world of Search Engine Optimization, you should definitely know their work. This fun infographic also showcases the future of search according to these SEO experts.

Filed Under: Keeping up with the Search Engines, Marketing, Web/Tech, Zeitgeist & Trends Tagged With: search engine experts, seo, stars of search

The URL Debate: Underscore vs. Dash

August 19, 2011 by Christine Pegg

The URL Debate: Underscore vs. Dash

A common question in the SEO world has always been: What’s best to use in a URL, dashes or underscores? Do they make a difference to search engines and how our web sites rank?

According to Search Engine Land, Google and Bing handle dashes and underscores in URLs differently.

Filed Under: Google, Keeping up with the Search Engines Tagged With: Bing, Google, seo

HOWTO: Optimize Your YouTube Videos for SEO

August 3, 2011 by Christine Pegg

HOWTO: Optimize Your YouTube Videos for SEO

Are you making the most of your YouTube presence? Have you optimized your channel? Added title, descriptions, and video tags packed with relevant keywords? Do you know about video transcriptions and what they can do for your SEO? Read on as we cover how to optimize on YouTube.

Filed Under: How Tos and FAQs Tagged With: sem, seo, YouTube

SchipulCon 2011: Coming Soon! Don’t Miss Out on the Early Bird Discount

July 27, 2011 by Christine Pegg

SchipulCon 2011: Coming Soon! Don’t Miss Out on the Early Bird Discount

SchipulCon 2011 is well on its way, taking place October 6th – 7th at the Norris Conference Centers at City Centre. This is one tech conference you do not want to miss. Grab your tickets by July 31st for a special $100 early bird discount.

This year’s conference is centered around three main focus areas: create, profit, reach. Our list of presenters continues to grow with inspiring speakers and content. SchipulCon 2011 will also feature fascinating and helpful search engine marketing content from experts in the field. Stay tuned for specific details on SEO speakers and presenter content coming soon.

Filed Under: Conferences and Events, Schipul Tagged With: SchipulCon, seo, training, web marketing conference

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