Are you frustrated with your Web site ranking in the Search Engines? Installed Web Analytics but don’t know what to do next? Know you need to measure traffic on your site, but not sure what you can do about it?We'll have answers to all these questions and more at the Houston Introduction to Web Analytics […]
Microsoft begins revealing New Decision Engine – Bing
I suspect Microsoft has long felt the burr under their saddle when talking about Google. Looks like their competitive nature has them back in the headlines. They are unveiling the newest updates to their Search Engine technology called Bing. The biggest question is, can it be a competitor to Google? We do recognize that Search […]
Twitter is Changing – Search, Rank and Indexing
Most people on Twitter have found their way over to the Twitter search tool at https://search.twitter.com. It will show a reverse timeline of all tweets containing keywords you are interested in seeing. This is extremely helpful in looking up brands, trends, and finding other people who have similar interests to follow. Twitter Search is about […]
Adwords Tactics for Competitive Revenue and Traffic
When revenue dollars dip or seem to slow, it is natural to review tactics with a closer eye. One way to stay competitive is target specific and trending keywords. Everyone is looking for a good value and the best way to stretch their dollars, but this is especially true in the last twelve months. Here […]
WordPress SEO Plug-ins from Tools Sessions at SMX West 2009
Search Engine Marketing Expo at SMX West included tactical sessions in addition to strategy. One of the tools presentations included a focus on WordPress plug-ins available to help manage Search Engine Optimization of blogs. There are lots of tools, these are some of the most important in getting started. All in One SEO Pack – […]
301 Redirect, How Do I Love You? Let Me Count The Ways at SMX West 2009
The 411 on 301s 24/7. Or in other words, the 301 redirect is probably one of the most powerful tools available to an SEO. Discover how to move your link equity from an old to new domain, deal with non-canonical domains that get indexed, how to best handle dead URLs and more. Moderator: Alex Bennert, […]
SEO Status Report Metrics – SMX West 2009
SMX West 2009 – What are the SEO efforts from a technical standpoint? This session looks at "status report" metrics you can tap into such as link counts, page counts and more to measure value, set benchmarks and determine successes. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land The first presentation of the session is from […]
Google’s SearchWiki, Customized & Personalized Results at SMX West 2009
Morning session at the SMX West Expo for the Social Media track: SearchWiki, Google Personalized Results and search customization based on previous queries or geographic location are all ways that Google’s “regular” results seem to be disappearing. This session looks at how “one-size-fits-all” results at Google are continuing to disappear, along with strategies on how […]
Search and Reputation Management presented at SMX West 2009
This session focuses on reputation. What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? This session explores some of the tactics available. Noah Elkin from Steak presents the rules for Online Search and managing your reputation at a high level. […]
Keyword Research is the Bedrock of your SEO Foundation
Keywords are still the words and text used to query the web. Not using images and video yet on a large scale basis, but keyword research is still the main table stake. One of the first sessions at SMX West is on Keyword Research. The first step to success with any marketing campaign is to […]