In the new era of micro messaging, Google has added Posts to the Google Places listing tools. Think of this as a small welcome or featured message to your clients and to promote your business. If you haven’t see this yet, Google Places is the newest version of Local or Google Map type listings. Once […]
Holiday Planning for SEO and Marketing – IS Conference
We had the opportunity to speak at the Houston IMA annnual Interactive Strategies Conference in this week. The toughest part of the conference was not being able to see all the good quality presentations since there were multiple session tracks for the day. We happen to think Holiday and Seasonal trends are pretty insightful and […]
Google Instant Search – Impressions and Search Training
Google Instant has been announced today. The new feature for signed in users of Google Search will anticipate search query and display search results on the query page based on initial characters. One of the most talked about changes in the several Google Blogs indicates it may have a strong relationship to impressions vs. click […]
SEM News – FBML adds Google Analytics to Facebook, Google Automates CPC – Measure
A couple of good articles we worked through this week in measure and online advertising. FBML can add Google Analytics tracking to your facebook pages. You finally have the outer edge offices understanding the need to allocate resources to social media. Now, you want to measure some of your traffic to your faceBook Fan page? […]
SEO Videos from an Online Rockstar, Twitter Archives, Promotions
In most industries, there will be a few have led from the beginning or quickly make their name recognizable when the enter the scene. Search Engine Marketing is no exception and one of the SEO industry rockstars is Jill Whalen of High Rankings Online. If you interested in SEO, poke around her site, follow her […]
SXSW Panel – Social Search
Social Media and Search have had a intertwined relationship in their emerging development. Now with real-time search of social media streams, the two are more related and supportive than ever. Today’s panel of experts takes a look at what social search is and what it isn’t, who’s working on it and getting it right, and […]
Accessibility for Everyone is Good Design
We often get caught up with coding to make our websites crawlable for search engines. This morning, Sharon Rush of Knowbility and Richard Schwertdfeger of IBM offer the current state of accessibility and where it is going. Making sites accessible for everyone, regardless of disability, is good design. If you create good design, then it […]
Holiday Trends and Planning
Most of us are aware of Holiday Trends and Planning as we scurry to find the best deals on Cyber Monday or Free Shipping Day. If you are a little late in getting your site optimized for this year’s holiday rush, start planning for upcoming seasonality. Online shopping and events can make effective use of […]
Twitter Plans Search Features
Evan Williams, a co-founder of Twitter, releases ideas about the future of Twitter in an interview with CBS. Williams was quoted as saying “Searchability and organization of tweets is a key goal in the short term.” Twitter has continued to be one of the namesakes of Social Media and it’s volume of information and available […]
SchipulCon 09 for Search Engine Marketing & Engagement
The Schipul Team has been busy planning speaking and activities around the upcoming SchipulCon Conference in Houston, TX. Search Engine Optimization is clearly a focus as we host Matthew Inman in a one-on-one discussion with Jonti Bolles and moderated by John-Michael Oswalt. Matthew is quite the legend in the SEO world and we look forward […]