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SEO News: Weekly Link Roundup – March 24, 2011

posted by Radames Ortiz
Thursday, March 24, 2011

We here at Schipul – The Web Marketing Company love to share knowledge, information and news with each other. On any given day, our inboxes are filled with links to great articles, SEO tools, and sometimes just plain awesome randomness.

So, we decided on the SEM team to begin sharing some of the articles we’ve been reading regarding the SEO industry on a weekly basis. Below are links to some of this week’s SEO news. If we’ve missed anything important, please feel free to share it with us in the comments below. Also be sure to follow our twitter account for the latest SEO & SEM news at @SEMBlog.

Search News From Around the Interwebz

Top Articles from Search Engine Land

Head-To-Head: Yahoo Search Direct Vs. Google Instant – March 23

Yahoo rolled out Yahoo Search Direct today, its rival to Google Instant. Yahoo says that its service is focused on providing actual answers, while Google’s is focused on bringing back links. True? Let’s have a face-off. Test 1: Who’s #Winning For Charlie Sheen?

Location Controls on AdWords Get More Granular – March 23

Google has modified the way its location targeting controls function on AdWords to give advertisers more control over who sees their ads. Most importantly, advertisers can now distinguish between people that signal a location as part of their search query, and others that search from an IP address or GPS location in the area.

Bing Mobile Updated: Improved HTML5 Features, App Search & More – March 23

Microsoft’s Bing team announced some significant changes and updates to Bing For Mobile. The core changes include better HTML5 support, better and faster image search, real-time transit and directions, iPhone app search, improvements to shopping, weather and movie search results. The new interfaces and features currently work on all smartphone browsers that support HTML5.

Bing News Adds Tweets To News Results – March 23

Bing has added tweets from Twitter on the Bing News search results pages. The tweets are public updates from the Twitter stream related to the news query. For example, search for [japan] on Bing News and you will see a box on the right that says “Public updates for japan.”

Google Hires Georgia Tech To Build Internet Monitoring Tools- March 23

Ars Technica reports Google has given a $1 million grant to a team at Georgia Tech in order to build tools to help users around the world monitor the internet for free. The goal is to build web-based tools any user can use that enables them to detect Internet throttling, government censorship, and other transparency.

How To Use AdWords Broad Match Modifier: A MallowMayhem Example – March 23

So, you think you created a campaign structure that covers all the bases. You added broad, phrase, and exact match keywords with distinct keyword roots defining meaningful AdGroups. You have ad copy that leverages those core words for that important boost in CTR and conversion rate, and targeted landing pages to match.

Bing Feature Update: Discover City Attractions Before You Go – March 23

Bing has teamed up with content providers Frommers, TripAdvisor, WCities and Zvents to launch attractions pages. Users will be able to see information including reviews, events and photos for over 50,000 top city attractions. Page content will also be contextual and based on the user’s location.

10 Tips To Check The SEO Soundness Of Product Listings – March 24

Optimizing for search engines and shopping engines is all about accessibility, relevance and authority. In the process of continuously optimizing for search and searchers, sometimes basic areas get ignored, overwritten or overdone leading to entire sections of the site being blocked. . .

Google’s Think Quartely: An Online Magazine Done the Google Way – March 24

Google has published its first edition of Think Quarterly, a 64-page online magazine/book that comes from the company’s UK & Ireland offices. The first issue is dedicated to “data” as a topic and features a series of articles written by guest authors and Google employees.

SEO News - SEMBlog - Schipul -The Web Marketing Company

Other SEO & SEM News

SEM Industry News

We had the opportunity to speak at the Houston IMA annnual Interactive Strategies Conference in this week. The toughest part of the conference was not being able to see all the good quality presentations since there were multiple session tracks for the day.

We happen to think Holiday and Seasonal trends are pretty insightful and shared how you can optimize your web campaigns for both traditional holidays or even make your own holidays to support your business. Flip through the slidedeck to learn how we research phrases and trends to forecast opportunities. We then help clients set editorial and planning calendars for specific dates and know what they should be looking forward to for the next campaign.

If you would like more information and resources about Holiday Search Engine Optimization for all season of the year, contact our Houston Search Engine Marketing Team.

Google Instant has been announced today. The new feature for signed in users of Google Search will anticipate search query and display search results on the query page based on initial characters. One of the most talked about changes in the several Google Blogs indicates  it may have a strong relationship to impressions vs. click through.  Impressions for shorter query terms may rise as people get results faster, and overall click through rates may fluctuate. This may have a stronger impact on CTR for AdWords or PPC clients.

“Google Instant changes the way we think about impressions. With Google Instant, an impression is counted if a user takes an action to choose a query (for example, presses the Enter key or clicks the Search button), clicks a link on the results page, or stops typing for three or more seconds.

It’s possible that this feature may increase or decrease your overall impression levels. However, Google Instant may ultimately improve the quality of your clicks since it helps users type queries that more directly connect them with the answers they need.”

Quote from Inside Adwords: http://adwords.blogspot.com/2010/09/google-instant-more-innovative-approach.html

Also read more at Google Webmaster Tools: http://googlewebmastercentral.blogspot.com/2010/09/google-instant-impact-on-search-queries.html

Tell us how you think it will change Search Engine Optimization?

A couple of good articles we worked through this week in measure and online advertising.

FBML can add Google Analytics tracking to your facebook pages.

You finally have the outer edge offices understanding the need to allocate resources to social media. Now, you want to measure some of your traffic to your faceBook Fan page? Facebook does a fair job of letting you see basic traffic, but for a more comprehensive view of where your visitors are coming from, you can now use Static FBML to add a Google Analytics tracking code to your pages. Excellent! Let’s do this.

FBML is a markup language based on familiar html tags and a few facebook specific calls. It allows applications to be created in separate tabs or static boxes. Friend of Schipul, Beth Kanter, pointed out this Analytics in FBML how to article for a step-by-step process on adding code without having to trigger Javascript. Let us know if you have any problems and we will be happy to help.

Bidding vs. Profits for Google PPC Advertising

Folks over at Search Engine Watch published an in-depth article on the future of bidding for Google CPC advertising and how automation is becoming more prevalent. Efficiency in business is typically a good thing, but we still subscribe to the belief of more information is better when making decisions about where our advertising and ROI are focused. Google has done a great job of opening up much of its data in the past few years (Insights, Trends), but advertising hasn’t always seen that same transparency. Read to see the discussion about transparency and trust.