The Schipul Team has been busy planning speaking and activities around the upcoming SchipulCon Conference in Houston, TX. Search Engine Optimization is clearly a focus as we host Matthew Inman in a one-on-one discussion with Jonti Bolles and moderated by John-Michael Oswalt. Matthew is quite the legend in the SEO world and we look forward […]
Google – Want to See My Wonder Wheel?
Google has recently rolled out some changes to their search results pages. If you are an avid Google News user most of these changes wont seem that new but to others its a whole new ball game. Below is a screen shot of a search for the term Schipul. Much like the Google News search […]
Social Media Monitoring Tools – See What Others Are Saying About You
Let’s face it, we are in a renaissance period for the internet. Things are going great, more and more people are hoping on board and more and more businesses are realizing the value of having an online presence. Frankly this reminds me of the period shortly before the dotcom bust where everyone threw logic out […]
Web Analytics Training Class
Are you frustrated with your Web site ranking in the Search Engines? Installed Web Analytics but don’t know what to do next? Know you need to measure traffic on your site, but not sure what you can do about it?We'll have answers to all these questions and more at the Houston Introduction to Web Analytics […]
Forrester Predicts Interactive Ad Spending Increasing to Nearly $55 Billion
Forrester recently released their ‘US Interactive marketing Forecast, 2009 to 2014’ and it has some very interesting numbers. Most notably is that Interactive Marketing will represent 21% of all marketing spend in 2014 up from 12% in 2009. This will represent nearly $55 Billion in market spend. They also predict that traditional media will take […]
Twitter – Why Automatic Twitter Accounts Fail
If you are on Twitter I’m sure you’ve encountered that surreal moment when a company/organization/individual starts following you after you tweet about them. Sometimes it is great and sometimes it is creepy and then sometimes it is downright funny. Case in point: Yesterday, in my personal Twitter account I tweeted about Hockey being ‘the sport […]
Microsoft begins revealing New Decision Engine – Bing
I suspect Microsoft has long felt the burr under their saddle when talking about Google. Looks like their competitive nature has them back in the headlines. They are unveiling the newest updates to their Search Engine technology called Bing. The biggest question is, can it be a competitor to Google? We do recognize that Search […]
Twitter is Changing – Search, Rank and Indexing
Most people on Twitter have found their way over to the Twitter search tool at https://search.twitter.com. It will show a reverse timeline of all tweets containing keywords you are interested in seeing. This is extremely helpful in looking up brands, trends, and finding other people who have similar interests to follow. Twitter Search is about […]
Adwords Tactics for Competitive Revenue and Traffic
When revenue dollars dip or seem to slow, it is natural to review tactics with a closer eye. One way to stay competitive is target specific and trending keywords. Everyone is looking for a good value and the best way to stretch their dollars, but this is especially true in the last twelve months. Here […]
Analytics for Twitter – Twitalyzer Review
There is hardly an hour much less a day that goes by without a mention of Twitter and it’s growing influence. Eric T. Petersen has watched the growth of Twitter and built a new set of terms to measure users against benchmarks. Twitter analytics is fairly new, so it makes sense new ways to define […]
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