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Archive for 2010
HOWTO: Optimize Your Drupal Website for Search Engines (Video)
Tuesday, December 28, 2010
The good folks at Lullabot have provided a great set of videos that explain how to configure your Drupal website for maxium Search Engine Optimization (SEO).
If you are new to SEO, these videos are a great introduction to the essential Drupal modules that will enhance your Search Engine Marketing (SEM) campaign. You will learn the basics of analytic metrics and webmaster tools in order to conduct effective keyword research for the best keywords for your SEO campaign.
Watch and learn how to optimize your title tags, meta tags, sitemaps and more using various Drupal modules. Also, according to the course description, you will learn how to “configure built-in Drupal settings to properly set up your header tags, content silos, menu system, robots.txt and Apache rewrite rules. You’ll learn to measure your site’s compliance and performance before laying out the next steps for your SEO campaign to maximize your site’s conversion rates.”
For more information about these Drupal SEO videos, check out the introductory video below.
1.) Introduction
2.) SEO Checklist Module
3.) Setting up Google Analytics
4.) Using Google Webmaster tools
5.) Researching keywords
6.) On-page optimization
7.) Customizing page titles
8.) Customizing menu paths
9.) Redirecting menu paths
10.) Implementing relevant meta tags
11.) Optimizing for local businesses
12.) HTML header tags
13.) Creating content silos
14.) Leveraging the menu system
15.) Creating & submitting sitemaps
16.) Controlling access with robots.txt
17.) Setting up .htaccess rewrite rules
18.) Testing standards compliance
19.) Importance of site performance
20.) Testing with SEO graders
21.) Conversion rate optimization
22.) Next steps for an SEO campaign
23.) Conclusion
Download the Drupal SEO videos here.
Let us know how you are using Drupal or if you need help optimizing your website for search engines.
Contact the Schipul SEM Team in Houston for more information.
The Posts feature in Google Places for Local Promotion
Tuesday, December 14, 2010
In the new era of micro messaging, Google has added Posts to the Google Places listing tools. Think of this as a small welcome or featured message to your clients and to promote your business. If you haven’t see this yet, Google Places is the newest version of Local or Google Map type listings.
Once you have your Google Places page setup and verified, make sure and complete your profile. Then, take the next step and add a Posts feature as a quick status update in the now familiar 160 characters. The message will automatically run for 30 days in your Places page. Think about using your targeted keyphrases or a special message to your visitors. Only one post will show at a time, but you can choose between Specials, Events, or new features. The end of the year is a great time to provide information about specials and events.
Let us know how you are using your Google Posts or if you need help creating a complete listing for your business.
Contact the Schipul SEM Team in Houston for more information.
Holiday Planning for SEO and Marketing – IS Conference
Friday, September 17, 2010
We had the opportunity to speak at the Houston IMA annnual Interactive Strategies Conference in this week. The toughest part of the conference was not being able to see all the good quality presentations since there were multiple session tracks for the day.
We happen to think Holiday and Seasonal trends are pretty insightful and shared how you can optimize your web campaigns for both traditional holidays or even make your own holidays to support your business. Flip through the slidedeck to learn how we research phrases and trends to forecast opportunities. We then help clients set editorial and planning calendars for specific dates and know what they should be looking forward to for the next campaign.
Holiday SEM – Trends for Seasonal Marketing
View more presentations from Jonti Bolles.
If you would like more information and resources about Holiday Search Engine Optimization for all season of the year, contact our Houston Search Engine Marketing Team.
Google Instant Search – Impressions and Search Training
Wednesday, September 8, 2010
Google Instant has been announced today. The new feature for signed in users of Google Search will anticipate search query and display search results on the query page based on initial characters. One of the most talked about changes in the several Google Blogs indicates it may have a strong relationship to impressions vs. click through. Impressions for shorter query terms may rise as people get results faster, and overall click through rates may fluctuate. This may have a stronger impact on CTR for AdWords or PPC clients.
“Google Instant changes the way we think about impressions. With Google Instant, an impression is counted if a user takes an action to choose a query (for example, presses the Enter key or clicks the Search button), clicks a link on the results page, or stops typing for three or more seconds.
It’s possible that this feature may increase or decrease your overall impression levels. However, Google Instant may ultimately improve the quality of your clicks since it helps users type queries that more directly connect them with the answers they need.”
Quote from Inside Adwords: http://adwords.blogspot.com/2010/09/google-instant-more-innovative-approach.html
Also read more at Google Webmaster Tools: http://googlewebmastercentral.blogspot.com/2010/09/google-instant-impact-on-search-queries.html
Tell us how you think it will change Search Engine Optimization?
