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Optimize Your Mobile Site for Usability and SEO

February 2, 2015 by Radames Ortiz

Optimize Your Mobile Site for Usability and SEO

  If your business does not have a mobile-friendly site then website ranking can and will likely be affected. If your business or association does have a mobile responsive site (and we hope you do), then you should focus on optimizing with the tools and analysis readily available. Since 2013, Google has been preparing webmasters […]

Filed Under: Google, Keeping up with the Search Engines Tagged With: Google Webmaster Tools, mobile, seo

Panda Do’s and Don’t from Moz

December 6, 2014 by Jonti Bolles

It is not often that I see a clear and short video explaining complex ideas. Panda and Penguin algorithm updates from Google continue to confuse and perplex most people who are not directly in the SEO industry. Moz published a WhiteBoard Friday video outlining how to move forward with your website and content to make […]

Filed Under: Google, SEO Tools Tagged With: algorithms, Google

Recap of Search + Social: The Future of Your Business Online

August 15, 2014 by Jonti Bolles

Recap of Search + Social: The Future of Your Business Online

Your SEO and Social Media Marketing questions answered by Bing’s Duane Forrester, Bruce Clay, AimClear’s Marty Weintraub and Maisha Walker. Sponsored by Bing and Inc., a panel discussion was held in Houston, TX at the beautiful Gremillion & Co. Fine Art Annex gallery. With a great selection of hors d’oeuvres and beverages by Swift Company catering, […]

Filed Under: Conferences and Events, SEO Tools, Social Media

[VIDEO] Checklist to Monitor the Health of Your Website Using Google Webmaster Tools

July 29, 2013 by Caitlin Kaluza

[VIDEO] Checklist to Monitor the Health of Your Website Using Google Webmaster Tools

  Google Webmaster Tools provides a wealth of knowledge about the way Search Engines Crawl and Index your website – and the best part is that this data comes directly from Google! Google Webmaster Tools: Where to Start? Often our clients log into Google Webmaster Tools and get overwhelmed by the amount of data available. […]

Filed Under: How Tos and FAQs, SEO Tools Tagged With: Google Webmaster Tools, Webmaster Tips and Tools, Website Health Checklist

Google Analytics Tools for NPOs from the 2013 Nonprofit Technology Conference

April 24, 2013 by Caitlin Kaluza

Google Analytics Tools for NPOs from the 2013 Nonprofit Technology Conference

Last week, our team attended the Nonprofit Technology Conference in Minneapolis! We are posting our recaps and resources from the conference over on the Tendenci website. For The SEM Blog, we’ve included some tools from speaker Justin Cutroni of Google. Justin presented on Google for Nonprofits and Smart Data. The Schipul/Tendenci team at NTC 2013! Analytics […]

Filed Under: Conferences and Events, Google Analytics Tagged With: Analytics tools for NPOs, Google Analytics, Google Analytics for Nonprofits

7 Takeaways from the #Bingle Panel at #SXSW Featuring both Google & Bing

March 14, 2013 by Caitlin Kaluza

7 Takeaways from the #Bingle Panel at #SXSW Featuring both Google & Bing

Google has done a fantastic job of putting Matt Cutts out there as the face of the web spam team – and he is also the face who delivers updates about Google’s work and algorithm updates to the web at large. The crowd at the “How to Ranke Better in Search” #bingle panel at SXSW was reflective […]

Filed Under: Conferences and Events, Google Tagged With: bingle, facebook graph search, matt cutts, social signals, sxsw 2013

SEM 2013 Tune Up Checklist for Your Website

February 7, 2013 by Caitlin Kaluza

SEM 2013 Tune Up Checklist for Your Website

2013 is in full swing (can you believe it’s already February?) and the beginning of the year is a great time to audit your Search Engine Marketing efforts for 2013. We’ve put together a checklist of items to review! 1. Double Check Your Goal Tracking in Google Analytics Throughout the year you have probably launched new […]

Filed Under: How Tos and FAQs Tagged With: Google Analytics Reporting, Google panda update, SEM checklist

UX Best Practices for Solid SEO

October 12, 2012 by Jennie Lane

UX Best Practices for Solid SEO

Last week, Wednesday Oct. 3rd to be exact, myself and a few other Schipulites attended the Interactive Strategies Psych Conference (IS 12). Every session centered on human behavior, decision making and how to market products and campaigns in a way that has your end user in mind. I feel like one session in particular stood […]

Filed Under: Uncategorized Tagged With: conference, HiMA, PPC, sem, seo, user experience, UX

Top 5 WordPress SEO Plugins You Should Be Using

June 22, 2012 by Jennie Lane

Top 5 WordPress SEO Plugins You Should Be Using

WP SEO by Yoast I will go ahead and say that WP SEO by Yoast is the holy grail of all WordPress SEO plugins. At Schipul, we install this on all WordPress sites. The Yoast plugin makes it super simple to add meta descriptions, title tags and meta keywords to your page or post. One […]

Filed Under: SEO Tools, WordPress Tagged With: Redirection, Responsive Web Design, SEO Plugins, SEO Rank Reporter, SEO Smart Links, WordPress, WP Mobile Detector, Yoast

ASAP Utilities: One Tool to Rule Them All

June 7, 2012 by Melissa Bregar

ASAP Utilities: One Tool to Rule Them All

4 ASAP Utility functions that will make you love Excel even more… As a senior production manager at PPC Associates, I spend a great deal of my day working in Microsoft Excel, whether that be manipulating data for reporting or prepping an upload sheet to load into AdWords Editor (Google AdWords’ offline editing program). When […]

Filed Under: Excel Tips and Tools, Google AdWords, How Tos and FAQs, PPC Tools Tagged With: excel tips, excel tools

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