The SEM Blog

Search Engine Marketing for Online Lead Generation and Conversion - by White Hat Ops

Recent Posts

Optimize Your Mobile Site for Usability and SEO

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  If your business does not have a mobile-friendly site then website ranking can and will likely be affected. If your business or association does have a mobile responsive site (and we hope you do), then you should focus on optimizing with the tools and analysis readily available. Since 2013, Google has been preparing webmasters […]

Panda Do’s and Don’t from Moz

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It is not often that I see a clear and short video explaining complex ideas. Panda and Penguin algorithm updates from Google continue to confuse and perplex most people who are not directly in the SEO industry. Moz published a WhiteBoard Friday video outlining how to move forward with your website and content to make […]

Recap of Search + Social: The Future of Your Business Online

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Your SEO and Social Media Marketing questions answered by Bing’s Duane Forrester, Bruce Clay, AimClear’s Marty Weintraub and Maisha Walker. Sponsored by Bing and Inc., a panel discussion was held in Houston, TX at the beautiful Gremillion & Co. Fine Art Annex gallery. With a great selection of hors d’oeuvres and beverages by Swift Company catering, […]

[VIDEO] Checklist to Monitor the Health of Your Website Using Google Webmaster Tools

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  Google Webmaster Tools provides a wealth of knowledge about the way Search Engines Crawl and Index your website – and the best part is that this data comes directly from Google! Google Webmaster Tools: Where to Start? Often our clients log into Google Webmaster Tools and get overwhelmed by the amount of data available. […]

Google Analytics Tools for NPOs from the 2013 Nonprofit Technology Conference

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Last week, our team attended the Nonprofit Technology Conference in Minneapolis! We are posting our recaps and resources from the conference over on the Tendenci website. For The SEM Blog, we’ve included some tools from speaker Justin Cutroni of Google. Justin presented on Google for Nonprofits and Smart Data. The Schipul/Tendenci team at NTC 2013! Analytics […]

7 Takeaways from the #Bingle Panel at #SXSW Featuring both Google & Bing

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Google has done a fantastic job of putting Matt Cutts out there as the face of the web spam team – and he is also the face who delivers updates about Google’s work and algorithm updates to the web at large. The crowd at the “How to Ranke Better in Search” #bingle panel at SXSW was reflective […]

SEM 2013 Tune Up Checklist for Your Website

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2013 is in full swing (can you believe it’s already February?) and the beginning of the year is a great time to audit your Search Engine Marketing efforts for 2013. We’ve put together a checklist of items to review! 1. Double Check Your Goal Tracking in Google Analytics Throughout the year you have probably launched new […]

UX Best Practices for Solid SEO

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Last week, Wednesday Oct. 3rd to be exact, myself and a few other Schipulites attended the Interactive Strategies Psych Conference (IS 12). Every session centered on human behavior, decision making and how to market products and campaigns in a way that has your end user in mind. I feel like one session in particular stood […]

Top 5 WordPress SEO Plugins You Should Be Using

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WP SEO by Yoast I will go ahead and say that WP SEO by Yoast is the holy grail of all WordPress SEO plugins. At Schipul, we install this on all WordPress sites. The Yoast plugin makes it super simple to add meta descriptions, title tags and meta keywords to your page or post. One […]

ASAP Utilities: One Tool to Rule Them All

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4 ASAP Utility functions that will make you love Excel even more… As a senior production manager at PPC Associates, I spend a great deal of my day working in Microsoft Excel, whether that be manipulating data for reporting or prepping an upload sheet to load into AdWords Editor (Google AdWords’ offline editing program). When […]