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Adwords, Simplified; Quality Scores, Not So Much …

May 29, 2012 by dtankersley

Adwords, Simplified; Quality Scores, Not So Much …

Adwords are surprisingly complicated – a side effect of having LOTS of user options and the TON of data google collects and crunches to optimize user experience (ie, the likelihood of internet searchers to quickly find relevant ads).  Infographic by pulpmedia: Awesomely Accessible Lesson in the Basics of Adwords 1) What you pay (CostPerClick) depends on: […]

Filed Under: Google, Google AdWords, How Tos and FAQs, PPC Tools

Schedule Your Reporting in the New Google Analytics

May 17, 2012 by Jennie Lane

Schedule Your Reporting in the New Google Analytics

They say change is a good thing, but it isn’t always easy. SEOs everywhere are experiencing the big change taking place with Google phasing out the old version of Google Analytics. It seems like Google is itching for the “old version” of Analytics to go away. The only way to even get to the old […]

Filed Under: Google, Google Analytics, Latest News & Algorithm Updates Tagged With: Google, Google Analytics, New Google Analytics, reporting, Web Analytics

Essential Excel Tools for Writing PPC Ads

May 15, 2012 by Laura Rodnitzky

Essential Excel Tools for Writing PPC Ads

Guest Blogger:  Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. Writing PPC ads can be fun – using your brain to shoehorn great messaging into a limited number of characters is like doing puzzles. The parts of the copy-creation process that […]

Filed Under: Google AdWords, How Tos and FAQs, PPC Tools

Quantitative Effects of the Penguin Police

May 10, 2012 by dtankersley

Quantitative Effects of the Penguin Police

Penguin sparked fear in many SEOers, with blog posts like Anatomy of a Disaster, Penguins, Pandas and Panic at the Zoo, and innumerable accounts of sites losing over half of their traffic. Penguin is Google’s latest search algorithm update, and is supposed to level the playing field – increasing ranking for websites that have great content but […]

Filed Under: Google Analytics, Stats & Data, Uncategorized Tagged With: penguin google charts anchor text money keyword

Pinterest: Why it’s worth the investment, and how to get your ROI

April 26, 2012 by dtankersley

Pinterest: Why it’s worth the investment, and how to get your ROI

If you’re the person in charge of social media at your company, Pinterest may cause you to groan and look for excuses to opt out of maintaining yet another communication channel. Unfortunately Pinterest is increasingly looking like a medium marketers shouldn’t ignore; fortunately, it also looks like a medium that delivers significant ROI, and might […]

Filed Under: Marketing, Social Media, Stats & Data, Zeitgeist & Trends Tagged With: social media marketing, social media roi

HOWTO: Handle Negative Online Business Reviews Like a Pro

April 18, 2012 by Jennie Lane

HOWTO: Handle Negative Online Business Reviews Like a Pro

Let’s face it, online reviews can make you or break you. People rely more than ever on online review sites before making purchases or doing business with a company. If you’re not already monitoring reviews of your company then it’s time to start. Claim Any Listings Floating Around the Web The first thing you should […]

Filed Under: How Tos and FAQs, Marketing

The Familiarity Effect: PPC vs Organic Search

April 12, 2012 by dtankersley

The Familiarity Effect: PPC vs Organic Search

Dave Underwood of Topspot Internet Marketing spoke on “Improving Website Measurement & Analytics” at the HiMA luncheon last week in Houston, Texas. He offered useful insight for successful marketing, some of it surprisingly simple. For example, recording and listening to phone calls: if your sales people give inaccurate information or fail in some other way […]

Filed Under: Conferences and Events, Google, Google Analytics, Stats & Data Tagged With: Google Analytics, organic search, pay per click, PPC, search engine marketing, sem, Web Analytics

3 Microsoft AdCenter Tips to Manage Your PPC Campaigns

April 5, 2012 by Laura Rodnitzky

3 Microsoft AdCenter Tips to Manage Your PPC Campaigns

Guest Blogger:  Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. Last month I wrote about a few ways to use Google’s AdWords Desktop Editor to more efficiently manage campaigns in Google AdWords. This month I’ll share some of my favorite tricks […]

Filed Under: How Tos and FAQs, Microsoft, Microsoft AdCenter, Web/Tech Tagged With: adcenter, Microsoft, PPC, sem

Ryan Gosling <3's SEO

March 9, 2012 by Jennie Lane

Ryan Gosling <3's SEO

Sometimes in my free time I Google Ryan Gosling pics, yep I lead a pretty busy life. Well lately I’ve been seeing these, Ryan Gosling “Hey girl” memes. What’s even better is that some of them are SEO oriented which especially appeals to my nerdy self. In fact, there is an entire Tumblr dedicated to […]

Filed Under: SEO Fun, Social Media Tagged With: ryan gosling, ryan gosling hey girl, sem humor, seo humor, seo jokes

Optimizing Your Tendenci Site for SEO (Slide Presentation)

March 8, 2012 by Radames Ortiz

Optimizing Your Tendenci Site for SEO (Slide Presentation)

Our very own Jennie Lane from the Schipul Search Engine Marketing team recently conducted a webinar on how to optimize your Tendenci site for SEO.  One of the great things about our Tendenci software is that SEO is baked into the code. That is Tendenci allows you to easily edit SEO tags like Meta, Alt […]

Filed Under: Free Training, How Tos and FAQs, Tendenci Tagged With: CMS, search engins optimization, sem, seo, tendenci, tendenci cms

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