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Archive for the ‘SEO Tools’ Category
By far the best free keyword research tool around is Google AdWords Keyword Research Tool. If you haven’t noticed already the interface may look a little different. Google has been busy rolling out changes for not only Google Analytics, but now the Google AdWords Keyword Tool.
Here’s a brief overview of some of the changes you’ll notice:
First, Google says one of the new benefits is the ability to see search data from the original Keyword Tool and the Search-based Keyword Tool.
What you’ll notice immediately is the new keyword box. It now allows for a keyword search to be performed with a combination of keywords, a URL and a category.
You can also compare your keywords by match type using one or more match types at the same time. For example, I can get both sets of search data for a broad search term and an exact search term at the same time just by checking both boxes under the match types.
The change that I’m most excited is the new “starring” capability. This allows you to star keyword ideas, which then saves them while you search for new ideas. Gone are the days of having to download your selected keywords between searches!
In addition, you can now download starred keywords only, all results, all keywords for certain queries or keyword ideas in bulk.
Finally,you have the ability to search within terms using the “more like these” option. So you star or select your keyword phrases that you like the best and search within those phrases to find even more related keyword ideas.
For SEOs these changes will definitely help when conducting keyword research for clients. We’re excited to see future updates to Google’s keyword research tool!
Last Friday, Google announced the release of the Google Analytics Premium. Users now have the option to go premium for an annual flat rate fee, which still has not been disclosed.
What’s included in this premium account?
The premium package includes a number of exciting upgrades and new features including more insights and around the clock support from a Google Analytics expert.
Some of Google Analytics Premium’s new features:
- 24/7 live support
- custom training and support
- lifted data limits
- attribution modeling
- more custom variables
- data collection & reporting guarantees
“Premium is everything you need to give everyone in your business the ability to make better data-driven decisions to move from data to insights to action faster than ever.”
Along with this release, Google reassured current users by stating they will continue to develop and enhance the free version of Google Analytics that we all know and love.
Google’s Webmaster Tools also features a new option to submit your new and recently updated URLs for indexing by Google. In order to submit a URL, first you have to fetch the URL as Googlebot. Once the URL has been fetched and deemed successful, Google will give you the option to submit that URL to their index. After submitting, your URL will be crawled by the Googlebot, usually within a 24 hour time frame. Once the URL has been crawled, it will be considered for inclusion in the Google index.
How to submit a URL Using “Fetch as Googlebot”
In Google Webmaster Tools, select the URL of the site which you want to submit. Once you are on the dashboard for that website, click Diagnostics in the right hand side menu.
Once the drop down menu expands, click “Fetch as Googlebot.” Then click fetch once you have entered the URL you wish to submit to Google. If the URL has been successfully fetched, you will see a “Submit to Index” link appear.
After you click the “Submit to Index” link, a dialog box will appear (like the one pictured below) that gives you the option of submitting the sole URL, or the URL and all of its linked pages. We recommend the latter, “URL and all linked pages,” especially, for newly launched websites.
Google places a maximum limit of 50 individual URL submissions per week, per URL. If submitting URLs with linked pages, the maximum drops down to 10 submissions per month, so submit carefully. The fetch as Googlebot page will always give you an updated count of your submissions and how many you have remaining.